DMA Statistical Fact Book 2013

The Definitive Source for Data-Driven Marketing Benchmarks

DMA Statistical Fact Book 2013The 2013 Edition offers a concise overview of key data-driven marketing stats and facts from nearly 40 leading research sources. Whether you are looking for basic benchmark information or hoping to find more detailed data, this report gives you the information you need. This year, DMA added dozens of new charts on new media to augment the updated information on traditional channels. The 2013 Statistical Fact Book is the source for benchmarks on how marketers allocate their spending, which new media are becoming mainstream, how customers respond to marketing, what trends are emerging, and much, much more.

Chapters cover:

  • Catalog
  • Consumer Demographics
  • Data
  • Direct Mail
  • Email
  • Direct Marketing Overview
  • Internet
  • Mobile Marketing
  • Nonprofit
  • Search
  • Social Media Marketing
  • USPS Information

Product Code: 9550E

Author: Michelle Tiletnick
Publisher: DMA
Date of Publication: April 2013
ISBN Number: 978-0-9833791-4-0

List Price: $249.00
DMA Member Price: $124.50

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