Linda A. Woolley is CEO & President of the Direct Marketing Association, the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. DMA today represents nearly 2,500 companies in the US and 48 other nations, including a majority of the Fortune 100 companies.
Prior to becoming president and CEO, Woolley served as the executive vice president of Washington Operations for the Direct Marketing Association (DMA), In this role, Woolley was responsible for strategically managing DMA’s global advocacy, legislative, and political efforts, as well as DMA’s Nonprofit Federation, Internet Alliance, and Mail Moves America coalition. She was also responsible for overseeing DMA’s corporate and social responsibility. Through Woolley’s leadership, DMA was a founding member of the Digital Advertising Alliance, a self-regulatory program that provides notice and choice to consumers about online behavioral advertising.
Prior to joining DMA, Woolley was the founding principal of LegisLaw, a publishing and government relations consulting firm. Clients included Fortune 500 companies and trade associations from a wide range of industries, including transportation, manufacturing, chemicals, healthcare, energy, building materials, banking, and defense.
Woolley directed Washington operations for ITT Industries, and lobbied for ITT Corporation. She also managed the environment section of the US Chamber of Commerce and worked on Capitol Hill. Woolley holds a B.A. from Hamilton College and a Juris Doctorate from American University.