Luke Gebb is Senior Vice President of Global Network Products at American Express where he leads the development of competitively-advantaged marketing assets and capabilities for deployment globally, across all American Express markets.
In this role, Luke has spearheaded the transformation of the company’s key network assets into APIs to be leveraged through partnerships to create unique value for customers in mobile and web applications. He also developed the company’s smart offer engine, which seamlessly fulfills consumer offers without coupons or merchant integration – an industry-first – and is leading the evolution of the network’s communication of offers and benefits from offline channels such as direct mail to digital channels.
Prior to this role, Luke held numerous digital marketing positions at American Express across product development, acquisition and promotions, with a consistent focus on innovation. He is credited with a number of patents in the payments space including a ticket redistribution system that predates all patents related to secondary markets for sports and entertainment tickets. Luke also worked in a management consulting capacity in American Express’ Strategic Planning Group, and spent two years leading sales, marketing and operations at web 1.0 start-up Clickthebutton.com, creator of price comparison software.
Luke graduated from the Wharton School of the University of Pennsylvania with BA in Economics and concentrations in Marketing and Strategic Management.