Thomas J. Benton is DMA’s Chief Financial Officer. A seasoned senior-level finance and marketing analytics executive, Benton brings to DMA extensive experience across multiple industries with a focus on direct marketing.
Before joining DMA, Benton spent several years as a financial consultant and philanthropist. In addition to helping individuals and businesses with financial, business, and marketing analyses, he served as treasurer and board member at Helping Children Worldwide (HCW), a nonprofit organization that founded The Child Rescue Center and Mercy Hospital in Bo, Sierra Leone.
Previously, Benton was senior vice president, marketing analysis, at America Online, where he built and ran AOL Marketing’s financial planning and business intelligence functions. In this role, he oversaw several of AOL Marketing’s business units, including financial planning; business and M&A analysis; marketing systems and data mining; member acquisition and retention analysis; and marketing research. Concurrent with this role, Benton served for nearly two years as acting CFO to the president of AOL programming. During his tenure, paying membership at AOL grew tenfold – from three million to nearly 30 million.