Xenia (Senny) Boone is DMA’s Senior Vice President for Corporate & Social Responsibility. In this role, she leads the DMA’s self-regulatory programs, including the DMA’s Ethics Policy Committee, Ethics Operating & its recently established Committee on Corporate & Social Responsibility, each comprised of top marketing experts providing guidance on responsible marketing practices. She works with the leadership of the DMA to provide multichannel marketing best practices through DMA conferences, publications and other educational resources to DMA’s membership and offering world-class self-regulatory solutions and initiatives for the direct marketing community to ensure consumer choices are honored. Additionally, Boone oversees the DMA Nonprofit Federation (DMANF), an organization of nearly 400 nonprofit organizations and 90 fundraising and marketing companies.
Boone has been involved in legal, public policy and legislative work in Washington D.C. for over 17 years after receiving her Juris Doctor from Catholic University with a specialized focus on communications and First Amendment law. Boone is a member of the DC and NJ State Bars and has served on the Postal Service’s Mailers Technical Advisory Committee, Independent Sector, and the ASAE’s legal section. She graduated from Temple University’s School of Communications and Theatre with a degree in Journalism. She lives in Southern Maryland with her husband and daughter.