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Hall of Fame Award

Hall of Fame

Give Legends of Data-Driven Marketing their Chance to Truly Shine

Welcome to the DMA Hall of Fame, celebrating the spirit of data-driven marketing-innovation, collaboration, creativity, and service.

The DMA Hall of Fame is the most prestigious award bestowed in the data-driven marketing industry honoring individuals who have made significant contributions in theory and practice  have raised the level of professionalism, inspired future generations and have encouraged marketers to strive for excellence in data-driven marketing.

Inductees are mentors, are master collaborators, who have shared knowledge and experience, are ground-breaking builders of businesses, are creative and have influenced innovative insights into the data-driven marketing business. Inductees are industry leaders who have distinguished themselves from others with their ingenuity and commitment to nurturing the progress of data-driven marketing which inspired many. Inductees are those who have become icons in data-driven marketing.

This award will be presented at DMA2014 in San Diego, CA on October 28,2014.

CLICK HERE TO SUBMIT BY MAY 2,2014


Questions?

Contact Jenny Abreu, CMP, Director, Awards & Recognition Programs at 202.861.2496 or jabreu@the-dma.org.

For sponsorship information or Program Book Ad Placements:
please contact Wilson Vargas at 212-790-1459 or wvargas@the-dma.org.

Advisory and Executive Committee

Every year, the DMA Board of Directors selects individuals for recognition and induction into the DMA Hall of Fame. Candidates are selected from a field of people nominated by peers and the public.

The Advisory Committee will select up to 5 individuals who meet the criteria then the committee will prepare and submit nominations for review by the DMA Board of Directors. The award winner may be chosen at the discretion of the DMA Board of Directors for accomplishments of significance either past or present. Up to four awards in either of two categories (living and posthumous) can be awarded annually. It is not necessary to present awards each year and the Advisory Committee and/or the DMA Board may recommend and vote not to give it at all any given year.

CLICK HERE TO SUBMIT BY JUNE 2, 2014

Hall of Fame Celebration

Join us for the Celebration on October 28, 2014, San Diego, CA

The DMA Hall of Fame is the most prestigious award bestowed in the data-driven marketing industry honoring individuals who have made significant contributions in theory and practice, have raised the level of professionalism, inspired future generations and have encouraged marketers to strive for excellence in direct marketing.

Inductees are mentors, are master collaborators, who have shared knowledge and experience, are ground-breaking builders of businesses, are creative and have influenced innovative insights into the data-driven marketing business. Inductees are industry leaders who have distinguished themselves from others with their ingenuity and commitment to nurturing the progress of data-driven direct marketing which have inspired many. Inductees are those who have become icons in direct marketing.

To see videos of past ceremonies, please click here.

2014 Hall of Fame Induction Luncheon
Tuesday, October 28, 2014
DMA2014 Conference & Exhibition (this should link to dma14.org.)
San Diego, CA

CLICK HERE TO SUBMIT BY MAY 2,2014

Questions?
Contact Jenny Abreu, CMP, Director, Awards & Recognition Programs at 202.861.2496 or jabreu@the-dma.org.

For sponsorship information or Program Book Ad Placements:
please contact Wilson Vargas at 212-790-1459 or wvargas@the-dma.org.

History and Criteria

History

The DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the theory and practice of direct/interactive marketing. These are individuals who have also given considerable time and effort, done inspiring things for the community at large, as well as demonstrating their mastery of direct marketing.

Admittance into the DMA Hall of Fame is the highest honor an individual can receive because it acknowledges individuals that have become leaders and icons in the direct/interactive marketing community.

Nominee Selection Process

Every year, the DMA Board of Directors selects individuals for recognition and induction into the DMA Hall of Fame. Candidates are selected from a field of people nominated by peers and the public.

The Advisory Committee will select up to 5 individuals who meet the criteria then the committee will prepare and submit nominations for review by the DMA Board of Directors. The award winner may be chosen at the discretion of the DMA Board of Directors for accomplishments of significance either past or present. Up to four awards in either of two categories (living and posthumous) can be awarded annually. It is not necessary to present awards each year and the Advisory Committee and/or the DMA Board may recommend and vote not to give it at all in any given year.

This prestigious award will be presented on October 28, 2014 at DMA2014 in San Diego, CA. Inductees will be honored at an annual induction ceremony luncheon.

Criteria

Eligible individuals have made significant contributions to the theory and practice of data-driven marketing.

Individuals should be industry leaders, mentors, master collaborators who have distinguished themselves from others with their ingenuity and commitment to nurturing the progress of excellence in data-driven marketing.

Individuals are those who have raised the level of professionalism, inspired future generations, have shared knowledge and experience, are ground-breaking builders of businesses, are creative, encouraged marketers to strive for excellence and have influenced innovative insights into the data-driven marketing business.

The DMA Board of Directors will interpret the criteria for this award to mean that election to the Hall of Fame presupposes notable success in the data-driven marketing community and candidates will be nominated in accordance with the following.

  1. A description of contributions made by the candidate to the theory and practice of data-driven marketing.
  2. Significant contributions which have raised the standards and level of professionalism in marketing.
  3. Inspired and mentored future generations.
  4. Encouraged marketers to strive for excellence.

CLICK HERE TO SUBMIT BY MAY 2,2014

Questions?
Contact Jenny Abreu, CMP, Director, Awards & Recognition Programs at 202.861.2496 or jabreu@the-dma.org.

For sponsorship information or Program Book Ad Placements:
please contact Wilson Vargas at 212-790-1459 or wvargas@the-dma.org.

Most Recent Inductees

The Direct Marketing Association is proud to recognize the following outstanding leaders in the direct/interactive marketing industry as members of the DMA Hall of Fame:

Martin Baier Gordon W. Grossman Ralph Lane Polk II (1882-1949)
Eddie Bauer (1899-1986) Jerome S. Hardy (1918-1992) John H. Patterson (1844-1922)
Leon L. Bean (1872-1967) C. Rose Harper Don Peppers
Richard V. Benson (1921-1996) Max L. Hart Stan Rapp
Jock Bickert Robert L. Hemmings Leonard J. Raymond (1898-1985)
Ronald L. Bliwas Richard S. Hodgson Robert D. Rodale (1930-1990)
Jan Brandt Henry Hoke, Sr. (1894-1970) Martha Rogers, Ph.D
Hal Brierley (2012) Henry Reed “Pete” Hoke, Jr. (1920-1998) Murray Roman (1920-1984)
Earle Buckley, Sr. (1897-1975) Harry & David Holmes (1892-1959) (1890-1950) Maxwell C. Ross (1914-1994)
Homer J. Buckley (1881-1953) William L. Howe (1927-1986) Nat Ross (1904-2000)
Richard Cabela William North “Bill” Jayme (1925-2001) Maxwell Sackheim (1890-1982)
John Caples (1900-1990) Henry A. Johnson Nicholas Samstag (1903-1968)
Robert B. Clarke (1928-1990) L.U. “Luke” Kaiser (1902-1978) Harry Scherman (1887-1969)
Albert Leslie Cole (1894-1989) Marjorie Kalter (2012) Victor O. Schwab (1898-1980)
Robert Collier (1885-1950) Arthur Martin Karl (1910-1970) Richard W. Sears (1863-1914)
Rance Crain Cornelius F. Keating Joseph M. Segal
George S. Cullinan (1911-1963) Robert D. Kestnbaum (1932-2002) Frederick J. Simon
Robert F. Dale (1915-1979) Miles Kimball (1906-1949) Edward C. Smith
Morris S. Dees, Jr. Willard M. Kiplinger (1891-1967) Emily F. Soell
Robert F. Delay Lewis Kleid (1907-1984) Edward J. Spiegel
Reuben H. Donnelley (1864-1929) Donald M. Kuhn Robert Stone
Howard Draft Shelly Lazarus Lester Suhler (1909-1977)
Martin Edelston W. Howard Lester John F. Temple
Alvin Eicoff (1922-2002) Herschell Gordon Lewis Robert J. Teufel
Andi Emerson Thomas J. Litle Joan Throckmorton (1932-2003)
Lee Epstein Jim Kobs Angelo R. Venezian (1912-1985)
Stanley J. Fenvessy (1918-1994) Miriam Baker Loo (1914-2000) Lillian Vernon
Manny Fingerhut (1914-1995) Joan D. Manley Dewitt Wallace (1889-1981)
Dave Florence Edward N. Mayer, Jr. (1909-1975) Aaron Montgomery Ward (1843-1913)
J. Wendell Forbes (1923-1999) O.E. McIntyre (1888-1967) Walter H. Weintz (1916-1997)
Thomas S. Foster (1929-1996) Harold E. Mertz (1904-1983) Charles Williams
Benjamin Franklin (1706-1790) Murray Miller John Howie Wright (1872-1957)
Jonah Gitlitz Charles D. Morgan Lester Wunderman
Seth Godin David Ogilvy (1911-1999) John Yeck (1912-1999)
Leon A. Gorman Dr. Michael Otto

The DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the field of direct marketing. It is perhaps direct marketing’s highest honor, given “to an individual who has made a major contribution to the theory and/or practice of direct marketing.”

A Committee of Judges, distinguished people in the direct marketing field, review the accomplishments of individuals who have been suggested for consideration. The Committee then makes nominations for review by the DMA Board. The awards are presented at DMA’s Annual Conference held each fall.

When the Hall of Fame was established, special arrangements were agreed upon to make 1978 a “catch-up” year. Fourteen individuals of outstanding achievement were selected to receive the Award in that year and one additional recipient was named in 1979. From 1980 through 1991, the DMA Board approved the naming of up to two Award winners each year, one posthumous and one living. In 1992, the DMA Board approved increasing the number of Award winners to up to two in each category. Effective 1998, the DMA Board approved a change in the selection process so that The Committee of Judges can allocate up to four award winners in either of the two categories ––living and posthumous –– as appropriate.

Candidates do not necessarily have to be members of DMA. Any Association member may request nomination forms by contacting DMA.

CLICK HERE TO SUBMIT BY MAY 2,2014