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Hall of Fame Award

Hall of Fame

Give Legends of Data-Driven Marketing their Chance to Truly Shine

Welcome to the DMA Hall of Fame, celebrating the spirit of data-driven marketing-innovation, collaboration, creativity, and service.

The DMA Hall of Fame is the most prestigious award bestowed in the data-driven marketing industry honoring individuals who have made significant contributions in theory and practice  have raised the level of professionalism, inspired future generations and have encouraged marketers to strive for excellence in data-driven marketing.

Inductees are mentors, are master collaborators, who have shared knowledge and experience, are ground-breaking builders of businesses, are creative and have influenced innovative insights into the data-driven marketing business. Inductees are industry leaders who have distinguished themselves from others with their ingenuity and commitment to nurturing the progress of data-driven marketing which inspired many. Inductees are those who have become icons in data-driven marketing.


For sponsorship information or Program Book Ad Placements:
please contact Wilson Vargas at 212-790-1459 or wvargas@the-dma.org.

Advisory and Executive Committee

Every year, the DMA Board of Directors selects individuals for recognition and induction into the DMA Hall of Fame. Candidates are selected from a field of people nominated by peers and the public.

The Advisory Committee will select up to 5 individuals who meet the criteria then the committee will prepare and submit nominations for review by the DMA Board of Directors. The award winner may be chosen at the discretion of the DMA Board of Directors for accomplishments of significance either past or present. Up to four awards in either of two categories (living and posthumous) can be awarded annually. It is not necessary to present awards each year and the Advisory Committee and/or the DMA Board may recommend and vote not to give it at all any given year.

History and Criteria

History

The DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the theory and practice of direct/interactive marketing. These are individuals who have also given considerable time and effort, done inspiring things for the community at large, as well as demonstrating their mastery of direct marketing.

Admittance into the DMA Hall of Fame is the highest honor an individual can receive because it acknowledges individuals that have become leaders and icons in the direct/interactive marketing community.

Nominee Selection Process

Every year, the DMA Board of Directors selects individuals for recognition and induction into the DMA Hall of Fame. Candidates are selected from a field of people nominated by peers and the public.

The Advisory Committee will select up to 5 individuals who meet the criteria then the committee will prepare and submit nominations for review by the DMA Board of Directors. The award winner may be chosen at the discretion of the DMA Board of Directors for accomplishments of significance either past or present. Up to four awards in either of two categories (living and posthumous) can be awarded annually. It is not necessary to present awards each year and the Advisory Committee and/or the DMA Board may recommend and vote not to give it at all in any given year.

Criteria

Eligible individuals have made significant contributions to the theory and practice of data-driven marketing.

Individuals should be industry leaders, mentors, master collaborators who have distinguished themselves from others with their ingenuity and commitment to nurturing the progress of excellence in data-driven marketing.

Individuals are those who have raised the level of professionalism, inspired future generations, have shared knowledge and experience, are ground-breaking builders of businesses, are creative, encouraged marketers to strive for excellence and have influenced innovative insights into the data-driven marketing business.

The DMA Board of Directors will interpret the criteria for this award to mean that election to the Hall of Fame presupposes notable success in the data-driven marketing community and candidates will be nominated in accordance with the following.

  1. A description of contributions made by the candidate to the theory and practice of data-driven marketing.
  2. Significant contributions which have raised the standards and level of professionalism in marketing.
  3. Inspired and mentored future generations.
  4. Encouraged marketers to strive for excellence.

For sponsorship information or Program Book Ad Placements:
please contact Wilson Vargas at 212-790-1459 or wvargas@the-dma.org.

Most Recent Inductees

The Direct Marketing Association is proud to recognize the following outstanding leaders in the direct/interactive marketing industry as members of the DMA Hall of Fame:

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Aaron Montgomery Ward (1843-1913) Homer J. Buckley (1881-1953) Morris S. Dees, Jr.
Albert Leslie Cole (1894-1989) Howard Draft Murray Miller
Alvin Eicoff (1922-2002) J. Wendell Forbes (1923-1999) Murray Roman (1920-1984)
Andi Emerson Jan Brandt Nat Ross (1904-2000)
Angelo R. Venezian (1912-1985) Jerome S. Hardy (1918-1992) Nicholas Samstag (1903-1968)
Arthur Martin Karl (1910-1970) Jim Kobs O.E. McIntyre (1888-1967)
Benjamin Franklin (1706-1790) Joan D. Manley Ralph Lane Polk II (1882-1949)
C. Rose Harper Joan Throckmorton (1932-2003) Rance Crain
Charles D. Morgan Jock Bickert Reuben H. Donnelley (1864-1929)
Charles Williams John Caples (1900-1990) Richard Cabela
Cornelius F. Keating John F. Temple Richard S. Hodgson
Dave Florence John H. Patterson (1844-1922) Richard V. Benson (1921-1996)
David Ogilvy (1911-1999) John Howie Wright (1872-1957) Richard W. Sears (1863-1914)
Dewitt Wallace (1889-1981) John Yeck (1912-1999) Robert B. Clarke (1928-1990)
Don Peppers Jonah Gitlitz Robert Collier (1885-1950)
Donald M. Kuhn Joseph M. Segal Robert D. Kestnbaum (1932-2002)
Dr. Michael Otto L.U. “Luke” Kaiser (1902-1978) Robert D. Rodale (1930-1990)
Earle Buckley, Sr. (1897-1975) Lee Epstein Robert F. Dale (1915-1979)
Eddie Bauer (1899-1986) Leon A. Gorman Robert F. Delay
Edward C. Smith Leon L. Bean (1872-1967) Robert J. Teufel
Edward J. Spiegel Leonard J. Raymond (1898-1985) Robert L. Hemmings
Edward N. Mayer, Jr. (1909-1975) Lester Suhler (1909-1977) Robert Stone
Emily F. Soell Lester Wunderman Ronald L. Bliwas
Ernan Roman  Lewis Kleid (1907-1984) Seth Godin
Frederick J. Simon Lillian Vernon Shelly Lazarus
George S. Cullinan (1911-1963) Manny Fingerhut (1914-1995) Stan Rapp
Gordon W. Grossman Marjorie Kalter (2012) Stanley J. Fenvessy (1918-1994)
Hal Brierley (2012) Martha Rogers, Ph.D Thomas J. Litle
Harold E. Mertz (1904-1983) Martin Baier Thomas S. Foster (1929-1996)
Harry & David Holmes (1892-1959) (1890-1950) Martin Edelston Victor O. Schwab (1898-1980)
Harry Scherman (1887-1969) Max L. Hart W. Howard Lester
Henry A. Johnson Maxwell C. Ross (1914-1994) Walter H. Weintz (1916-1997)
Henry Hoke, Sr. (1894-1970) Maxwell Sackheim (1890-1982) Willard M. Kiplinger (1891-1967)
Henry Reed “Pete” Hoke, Jr. (1920-1998) Miles Kimball (1906-1949) William L. Howe (1927-1986)
Herschell Gordon Lewis Miriam Baker Loo (1914-2000) William North “Bill” Jayme (1925-2001)

The DMA Hall of Fame was established in 1978 as a permanent recognition of individuals who have contributed significantly to the field of direct marketing. It is perhaps direct marketing’s highest honor, given “to an individual who has made a major contribution to the theory and/or practice of direct marketing.”

A Committee of Judges, distinguished people in the direct marketing field, review the accomplishments of individuals who have been suggested for consideration. The Committee then makes nominations for review by the DMA Board. The awards are presented at DMA’s Annual Conference held each fall.

When the Hall of Fame was established, special arrangements were agreed upon to make 1978 a “catch-up” year. Fourteen individuals of outstanding achievement were selected to receive the Award in that year and one additional recipient was named in 1979. From 1980 through 1991, the DMA Board approved the naming of up to two Award winners each year, one posthumous and one living. In 1992, the DMA Board approved increasing the number of Award winners to up to two in each category. Effective 1998, the DMA Board approved a change in the selection process so that The Committee of Judges can allocate up to four award winners in either of the two categories ––living and posthumous –– as appropriate.

Candidates do not necessarily have to be members of DMA. Any Association member may request nomination forms by contacting DMA.