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Enterprise Education & Development

What is Enterprise Education & Development

DMA Enterprise Education & Development is the smart, simple and cost effective way to bring corporate training in-house and improve the performance of your marketing or sales organization.

When your team grows, everyone benefits — from colleagues to peers — and ultimately your bottom line.

That’s why DMA is committed to bringing our advanced learning experience directly to you. DMA Enterprise Education & Development delivers corporate marketing training to industry-leading thinkers who will engage your team with new ideas, best practices — and with each other.

Topic Areas We Cover

Marketing Analytics

DMA provides a wide variety of relevant talent development opportunities in campaign testing, marketing metrics, modeling and attribution.

NEW! Customer Insights

DMA has just introduced a ground-breaking enterprise talent development program for Customer Insights at two levels. Understanding and application of the “deep truth” about the customer.

NEW! Audience Management

The process of audience management encompasses building unique audience profiles by identifying and assembling data about customers/prospects. This information drives actionable insights and data use cases.

CRM and Database Marketing

Whether you have database marketing in your title or you are just trying to figure out how to better work with your database marketing team to achieve business goals – these CRM and database marketing courses are for you.

Digital Marketing

Learn to optimize your digital know-how, bravely use new channels, measure success, fine-tune your strategy and optimize your program.

Direct Marketing

DMA’s courses help you better understand the cardinal principles of direct: have a clear and simple marketing objective, get a laser focus on list and offer, create multi-touch points, testing campaigns, and much more.

Wondering cost or how to get started? Contact us for a needs assessment.
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