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Who is the DMA?

As the world’s largest trade association for data-driven marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

From a comprehensive DMA Certified Marketing Professional™ (DCMP) program to our other courses and 90-minute online modules, our curriculum was designed to accommodate you! All of our instructors are industry experts who apply what they teach on a daily basis.

DMA Enterprise Education & Development

What is Enterprise Education & Development?

Our Enterprise Education & Development training seminars are led by renowned DMA instructors who come to your office and:

  • Customize a training agenda that addresses your team's needs and objectives
  • Focus on current challenges and opportunities in your organization
  • Ensure your entire team shares a common understanding and skill set
  • Facilitate group exercises to build team skills and camaraderie

How can I bring DMA Enterprise Education & Development in-house to my organization?

Fill out the form at the bottom of the page, and a DMA education consultant will work with you to design the perfect in-company training experience that addresses your organization's unique goals and challenges, and fits within your budget and time frame.

If you'd like, you can register for any one of DMA's in-person seminars to see if you think the content would be relevant to your organization. You'll see why Fortune 500 companies such as American Express and Delta Air Lines have entrusted us with educating their employees.

We are always eager to add to our stable of dynamic industry experts. Email us at dmaeducationinfo@the-dma.org your contact information, and we’ll reach out to you.

Payments & Refunds

How can I confirm my registration?

In order to confirm your place, we require payment in full. From time to time, we may need to change aspects of your course (e.g., commencement date, access, or location). If we do so for any reason, you will be contacted. If you have not received confirmation of your attendance from DMA, please call 212.790.1440 to ensure your seat.

What is the cancellation policy?

If you cannot commence a DMA Education course for which you are registered, you may nominate a substitute from within your company. If you cannot nominate a substitute, please contact DMA Customer Service at (212) 790-1440 five (5) business days or more in advance of your DMA Education course commencing, so your registration fee will be held on account for a future event. All account credits must be used within a year. If you must cancel your registration altogether, please refer to the Cancellation Refund Schedule below. Registrants who do not cancel or arrange to have their registration fee held on account prior to the commencement of the DMA Education course forfeit their registration fee.

What is the Cancellation Refund Schedule?

In-Person Course

  • 5 business days or more before the commencement date of the DMA Education course: refund or account credit minus $50 processing fee
  • 4 business days or less up to the seminar date: no refund—account credit minus $150 fee
  • 1st day of seminar/no-show: no refund—no account credit

Online Education Courses

  • Prior to commencing the DMA Education course: registration fee will be held on account for a future event
  • After commencing the DMA Education course: registration fee is forfeited except where there are extenuating circumstances whereby refund is given at the discretion of DMA

Please note account credits must be used within a year. If DMA cancels the education course for which you have registered, the registration fee paid will be held on account for a future event. DMA is not responsible for any expenses incurred by you as a result of your registration, whether the event was attended, postponed, or cancelled.

In-Person Courses

I have special dietary needs and will be attending an in person course, are you able to accommodate my needs?

Yes, please email us with your dietary restrictions, and we will do our best to accommodate your needs.

Online Courses

If I registered for an online course, how long do I have to complete it?

You have 18 months, from time of registration, to access and complete all online courses EXCEPT the following. These courses require completion within 90 days of registration:

  • Web Analytics Certification
  • Cross-Channel Digital Strategy
  • Social Media Certification
  • PPC Certification
  • SEO Certification
  • Web Conversion Certification

Certification Requirements

I am thinking of becoming a certified marketer. Do you have any certification courses for this?

Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Certification Marketing Professional (DCMP) program allows participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market – in less time than a traditional degree program.

Why get certified?

By completing your certification, you’re achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can use the DCMP certification logo on your business cards, résumé, or online profile so that as you grow your network, you’ll ensure your qualifications as a knowledgeable marketing professional. This milestone will help you take your career to the next level and benefit you for years to come. Make your mark and become the champion of your organization when you bring this knowledge back into the office and start immediate application of your ideas.

I have completed my DCMP, how can I keep my certification valid?

With our repertoire of in-person, on-demand, and live online courses, we will provide the expertise you need in a variety of marketing areas to get up-to date and ahead of your competition. Take 10 continuing education units per year (CEUs) to keep your certification valid and up-to-date — pick from webinars, live online courses, in-person courses, conference sessions, or even additional online modules. Look for the CEU icon on each page.

How long do I have to meet the requirements to stay certified?

One year from DCMP completion.

Email Opt-Out

I would no longer like to receive communications from the DMA. How can I opt-out of all communications?

Email Customer Service to opt-out of DMA Education Emails.

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