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Marketing Analytics

DMA’s marketing analytics courses will help you drive your business forward in this complex and ever evolving multichannel world. As marketers we are always striving for better campaign performance in the form of increased response rate, leads or ROI. We rely on performance measurement tools and benchmarks to gauge our marketing campaign success.

DMA provides a wide variety of relevant talent development opportunities in campaign testing, marketing metrics, modeling and attribution. Join us at a marketing analytics course and help your team grow in the areas of campaign testing and analytics, predictive analytics, multichannel attribution and more!

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