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Creative Confessionals: The Art—and Necessity!—of Brainstorming



DMANF LogoIf your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your work. Join us to learn how to get your staff (and yourself) stretching further, spark new thinking to take your program in unexpected directions, and create the kind of innovative, exciting, and groundbreaking campaigns that will engage and inspire activists and supporters (and maybe even change the world).

willvalverdeSpeaker: Will Valverde
Will has spent nearly a decade helping major nonprofits develop memorable online advocacy and fundraising campaigns, with a special focus on creative engagement. He leads online strategy for groups like Planned Parenthood Federation of America, Smithsonian Institution, and Mozilla Foundation, and he has crafted innovative content and interactive campaigns for groups like the Union of Concerned Scientists, Wikimedia Foundation, and the McKesson Foundation. Will is also the lead writer for M+R’s annual Benchmarks Study, a comprehensive analysis of online fundraising and advocacy for nonprofits.

What You'll Learn

  • checkmark How ritualized brainstorming can transform your strategy development
  • checkmark How to get – and vet – the most creative ideas out of your org
  • checkmark Tips for turning all those ideas into real programs that actually happen (and sometimes even succeed)

Are you just dying to attend one of DMA’s Education seminars this year, but you’re not sure how to convince your boss to let you attend? Try one of these approaches.

  • “I know budgets are tight, but this is an opportunity that pays for itself instantly. A single tip from any of the DMA seminar could pay for the costs of the whole training. I’ll be learning secrets from practicing experts and industry thought leaders.”
  • “I’ll become more proficient in industry best practices, as well as on the latest tactics and technologies in today’s ever‐evolving marketing landscape. From direct mail to data governance, social media to email marketing; the DMA has all of our needs covered.”

I can share what I learned after the seminar; maybe host a brown‐bag working lunch and present the team with all the new techniques, strategies, and ideas I’ll come back with. Combining my own notes and ideas with the session handouts provided by the DMA, I’ll have plenty of inspiration and information to share when I return. Besides… this’ll allow everyone to get trained all for the price of sending just one person; and the team will definitely appreciate the opportunity to find out about the latest strategies used by many of our competitors today.

Still presenting itself as a hard sell? Inform your boss that your course can go on their accomplishments at the end of the year for their review: “Trained staff to improve results!” This is a win/win.

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