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Integrated Marketing Community


analytics sliderIntegrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.

As customer contact becomes more and more targeted, and those contacts become more specific to the end client – it becomes very important to communicate via the right channel.

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The goal of the Integrated Marketing Community is to actively work together to combine education and our shared experiences in integrated marketing to benefit our member companies. We promote growth by demonstrating the use of all channels: print, digital, social, mobile, email and phone for customer access. We advocate for customer centricity and address the challenges of creating responsive, relevant and real-time data-driven marketing to connect with all audiences across the spectrum.

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Leadership Council

Joe Furgiuele, FCIe

joe-ferguliForming FCI – FURGIUELE & COMPANY, Inc. thirty years ago, Mr. Furgiuele set out to create a hybrid service – a blend of consulting and agency – of direct marketing expertise and implementation capability. In that time, FCI has done planning, implementation and/or analytical projects for a host of top-tier Direct Marketing firms, as well as, Fortune 500 companies.

Mr. Furgiuele has also been heavily involved with Industry Associations, especially in the area of education. He served on the Board of the Direct Marketing Club of New York; has been a member of the DMA Circulation Council Operating Committee and co-chair of the Inaugural Circulation Day in 1983, and again from 2010-2012. He also served on the DMA List Council Operating Committee and advisory committee for List Days 1992, 1997, 1998 & 2007. He is also a frequent speaker at DMA, FMA, and HVDMA activities and conferences.

He’s taught Graduate and Under-Graduate courses in Database Marketing; DM Financial Planning & Analysis; and Advanced Analysis, Modeling & Statistics at FIT/SUNY, Mercy College and NYU.

April Clark, CAS

April has 18 years with CAS as Regional Sales Manager, with broad experience in all aspects of email marketing, direct mail, data processing, letter shop services and customer satisfaction. In this role, she provides clients with a broad data management platform – including email deploying, display ads, data hygiene, excellent business and consumer data, email and phone append, data enhancement and mail house services. April specializes in working with list brokers and other folks looking for all types of wholesale targeted mailing lists, as well as data processing such as merge purge.

Edward Ramsey, Valassis

ramsey-edwardEdward Ramsey is Vice President, Marketing Data & Technology Strategy for Valassis. In this role his focus is on marketing technology, data strategy & management, media planning and performance evaluation strategy.

Before assuming his current role, Ed and his team were responsible enhancing Valassis planning capabilities by integrating Valassis Digital Media – data, planning tools and process into its core targeting platform. This improved client’s ability to integrate online and offline media solutions and improve campaign results. Ed has also held the position of Director of Integrated Media for the grocery, drug and mass verticals at Valassis where his responsibility was to develop localized media approaches and strategies, leveraging client data and the Valassis portfolio. During his tenure at Valassis, he has successfully led or participated in corporate initiatives designed to innovate services, leverage new technology and implement process enhancements to improve marketing workflow and collaboration.

Dan Frohnan, Relevate

Dan is currently Vice President of Marketing for Relevate Group, a marketing and data analytics company that provides some of the world’s most prominent brands with highly robust data solutions and data-management services. In this role he oversees Relevate’s marketing initiatives including customer acquisition and retention, website development, product look and feel, and sales support.

He has over 15 years of experience leading operations, sales, and marketing teams to achieve greater success through optimization and adoption of cutting edge technology and tactics. Dan’s experience includes leadership roles in publishing, manufacturing, consumer goods, and SaaS covering the entire marketing mix including SEM, social media, digital marketing, direct marketing, advertising, trade & consumer promotions, CRM, PR, marketing automation, product development, and more.

Norman Quesnel, Amica

norm-quesnelNorm has worked in marketing communications in the biotech, electronics and insurance industries. Currently, as Senior Marketing Specialist at Amica, he manages the daily aspects of Amica Mutual’s auto, home and affinity direct mail marketing. Norm has served as president and professional development chair for the Insurance and Financial Communicators Association.

Grant Ritter, MassMutual

As the Strategic & Analytic Design Lead for MassMutual Financial Group, Grant currently manages a digital experience strategy. He has also played a key role in developing and managing award winning customer facing marketing programs at MassMutual. Grant holds a Bachelor of Arts in Communication from Western New England University and a Master’s of Science in Integrated Marketing Communications from West Virginia University. Grant is also an aspiring ultra-marathoner who is training for his first 50 mile trail race.

Pamela Larrick, Javelin Marketing Group

pam-larrickAs CEO of Javelin Marketing Group since 2010, Pam believes that trusting relationships with customers is the most powerful, sustainable competitive advantage for our clients. She loves that Javelin is able to leverage leading edge analytics with powerful insights for clients including AT&T, Hyatt, Citi, Sparkling ICE and many others – and to do it with purpose, passion and impact.

Previously, Pam was CEO of MRM Partners Worldwide and FCBi Worldwide where she led global engagements for Microsoft, Motorola, Hewlett-Packard, Nestlé and GM. Pam was named in AdAge’s “Global Power 100”, their “25 Women Leaders of the Advertising Industry”. She is a recipient of the Silver Apple Award from The Direct Marketing Club of New York and has won a lifetime achievement award in direct marketing from the Caples organization.


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