Integrated Marketing is an approach to creating a unified and seamless experience for consumers to interact with the brand/enterprise; it attempts to meld all aspects of marketing communication such as advertising, sales promotion, public relations, direct marketing, and social media, through their respective mix of tactics, methods, channels, media, and activities, so that all work together as a unified force. It is a process designed to ensure that all messaging and communications strategies are consistent across all channels and are centered on the customer.
As customer contact becomes more and more targeted, and those contacts become more specific to the end client – it becomes very important to communicate via the right channel.
The goal of the Integrated Marketing Community is to actively work together to combine education and our shared experiences in integrated marketing to benefit our member companies. We promote growth by demonstrating the use of all channels: print, digital, social, mobile, email and phone for customer access. We advocate for customer centricity and address the challenges of creating responsive, relevant and real-time data-driven marketing to connect with all audiences across the spectrum.
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