Join DMA

Member Principles and Guidelines

Commitment

To customer satisfaction, good corporate citizenship, and responsible environmental, community and financial stewardship.

Honesty

Clearly, honestly, and accurately represents products, services, terms, and  conditions.

Reliable

Delivers products and services as represented.

Respectful

Communicates in a respectful and courteous manner.

Responsive

Responds to Inquiries in a constructive, timely way.

Security

Maintains appropriate security policies and practices to safeguard information.

Transparent

Provides information on policies about the transfer of personally identifiable information for marketing purposes.

Honorable

Honors requests not to have personally identifiable information transferred for marketing purposes.

Diligence

Honors requests not to receive future solicitations from its organization.

Integrity

Follows the spirit and the letter of the law as well as DMA’s Guidelines for Ethical Business Practice.