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DMA “Green 15” Toolkit

How “green” is your organization? More and more, that question is being asked by customers, donors, business partners and policymakers. From the largest company to the smallest, environmental responsibility is a key business concern – affecting your reputation, your daily operations, your efficiency and your bottom line.

For our individual member organizations, and for the direct marketing sector as a whole, DMA recognizes that making environmentally responsible decisions is increasingly important from a social, economic, and ethical perspective. Legal concerns are present as well. Policymakers are considering proposals that would regulate direct marketing, and direct mail in particular, with some advocates citing environmental concerns in their support for such regulation.

To underscore our commitment to help marketers understand and apply environmental considerations throughout the direct marketing processes, we have created an innovative environmental action program that includes new member encouragements and requirements, educational initiatives, and tools to help you communicate with customers and business partners about your environmental commitments.