Join DMA

DMA Announces 2014 International ECHO™ Awards Competition


Post Date: April 8, 2014
By: Susan Taplinger

World’s Top Data-Driven Advertising & Marketing Campaigns to Be Honored
October 28 in San Diego, CA, during DMA2014 Conference
Deadline for Submissions Is May 23

New York, NY, April 8, 2014 — In recognition of the world’s top data-driven marketing campaigns — measured by strategy, creative, and results, the Direct Marketing Association (DMA) today announced that the 2014 International ECHO Awards competition is underway.  The awards will be presented at a gala ceremony — Data-Driven Marketing’s Biggest Night — held Tuesday, October 28, in San Diego, CA.  The deadline for submissions is May 23, 2014.  Registrations received before Friday, May 2, will receive a $100 discount. 

“The ECHOs exemplify the heights of success that can be achieved through great data-driven marketing and equally great creative,” said Linda Woolley, DMA’s president and CEO.  “As the incredible wealth of data available to us increasingly fuels our economy and our data-driven lifestyles, and when combined with superb creative that snags us and holds our attention, it’s truly exciting to see how these things drive outstanding results in exceptional marketing campaigns.”

Winners will be selected in 15 business categories — automotive; business and consumer services; communications and utilities; consumer products; education; financial products and services; information technologies; insurance; nonprofit; pharmaceutical and healthcare; product manufacturing and distribution; professional services; publishing and entertainment; retail and direct sales; and travel and hospitality/transportation.  

The Ultimate Team Award

“This year’s call for entries competition continues the theme, ‘The Ultimate Team Award,’ and new tag line ‘Achieve the Ultimate with a Common GOOOAL!’ honoring this year’s BIG game — which couldn’t be more fitting,” said Jenny Abreu, DMA’s director, awards & recognition programs.  “After all, ECHO-award winning campaigns exemplify outstanding team work — as they incorporate the ECHOs’ three pillars — for creative, strategic — and game-winning results.” The integrated marketing effort supporting the entries is developed by Quinn Fable Advertising, Inc. (New York, NY).

This year’s ECHO competition will honor excellence in integrated and single-channel direct-response campaigns spanning a diversity of channels, such as alternative media, banner ads, catalog, direct mail, email, mobile, print, search marketing, social media, telemarketing, television/video/radio, Web advertising and Web development.

We’re seeing that the best customer engagement efforts are coming from all over the world, not just the US — and each year, the winning ECHOs serve as a benchmark for direct response brilliance that is both measurable and accountable,” said Tedd Aurelius, vice president, director 1-2-1 engagement, The Martin Agency, and chairman of the DMA International ECHO Awards Board of Governors. “Our Gold, Silver, and Bronze ECHO winners are selected from hundreds of entries, ranging from acquisition, to penetration, to retention programs, which showcase brands using data-driven insights to power their strategy, generating fabulous creative ideas that achieve amazing results.”

Each year, ECHO entries include data-driven campaigns from the US and more than 50 countries – and 2014 entries will be judged later this spring and early summer in Australia, Denmark, and the US.  This year’s Awards Ceremony and Gala will be held Tuesday, October 28, during the DMA2014 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, at the San Diego Convention Center.  For a full list of last year’s winners, please click here.

In addition to the Gold, Silver and Bronze ECHO awards, four special awards will be presented:  the Diamond ECHO Award for the most prestigious and, considered, the top campaign overall; the Personal Connections ECHO Award sponsored by Pitney Bowes,US Postal Service Gold Mailbox Award; ECHO Green Marketing Award, and Henry Hoke Award.  

To access the 2014 International ECHO Awards competition, please click here.

About DMA’s International ECHO Awards 

The DMA International ECHO Awards honor excellence in creativity, marketing strategy, and response results in data-driven marketing campaigns. With more than 1,000 entries submitted by agencies and advertisers worldwide, DMA’s ECHO Awards recognize every type of media used in direct and interactive marketing campaigns. The ECHOs – the world’s top advertising and marketing competition solely dedicated to data-driven marketing – were first established in 1929, originally focused on direct mail.

For more information about the International ECHO Awards, which will be presented Tuesday evening, October 28, 2014, during the DMA2014 Conference and Exhibition, please visit www.dma-echo.org.

For information about the 2014 International ECHO sponsorship opportunities, please contact Donna LoPorto at 303.543.1164 (phone), 303.859.1711 (mobile) or via email at dloporto@the-dma.org.

Get Social with ECHO

Find us on LinkedIn     Tweet about this year’s ECHO Awards using #ECHOAwards  

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvargas@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME. 

# # #

 

Share Now: Tweet about this on TwitterShare on LinkedInShare on Facebook

0 Comments

Leave A Reply