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DMA Announces Inspiring Keynote Lineup for IMW Conference


Post Date: April 3, 2014
By: Susan Taplinger

Thought Leaders from LinkedIn, Gilt Groupe, Google,
Winterberry, MRM//McCann, and More

New York, NY, April 3, 2014 — The Direct Marketing Association (DMA) today announced an exciting keynote lineup that will be sure to inspire and motivate attendees at Integrated Marketing Week (IMW), June 3-4 at the Metropolitan Pavilion in New York City.  Author Gary Vaynerchuk, LinkedIn’s Penry Price; Gilt Groupe’s Alexis Maybank; Google’s Kyle Keogh; Winterberry Group’s Bruce Biegel; and MRM//McCann’s Greg Corso will provide insight from their years of experience and proven marketing success.

“Each one of these remarkable keynoters has a wealth of information and insight to impart — and their presentations will truly be can’t-miss events,” said Paul McDonnough, DMA’s vice president of conferences and events.  “We are pleased and thrilled that these outstanding thought leaders will be sharing their unique vision with IMW attendees.”

DAY ONE:  TUESDAY, JUNE 3

 Morning Keynote:

Penry Price -Vice President, Global Sales, Marketing Solutions, LinkedIn

How do you increase the depth of your engagement with 277 million people worldwide? Price will discuss how LinkedIn uses data to develop new content, build their audience, and drive revenue.

With more than 20 years of media experience, Price is a seasoned executive and a world-class leader, offering insight, deep knowledge, and passion for the advertising ecosystem.  As LinkedIn’s vice president of global sales and marketing solutions, he plays a significant role in the growth of the company’s advertising business.

“At LinkedIn, we’re all about striking the right balance between the customer and member experience,” said Price.  “It’s our goal to bring tremendous value to both audiences, so it’s a great pleasure to be speaking to a community of marketing professionals who share the same passion.”

Afternoon Keynote:

Alexis Maybank – Founder, Gilt Groupe

 Hear firsthand how Maybank combined innovation and desire with hard work – to revolutionize the landscape of luxury e-commerce – and the way millions of people shop online. Learn how she challenged the status quo to create something new.

In 2007, Alexis Maybank and a founding team conceived of and built Gilt.  Since that time, she has held several positions at the company, including serving as Gilt’s initial CEO. Maybank has dedicated her distinguished career to building and launching innovative and compelling online ecommerce experiences for consumers.

 DAY TWO:  WEDNESDAY, JUNE 4

Morning Keynote Panel:

What does it take to achieve global integration? Find out how three industry thought leaders tamed disparate data sets, regional privacy rules, and localized creative to achieve global integration.

Bruce Biegel (Moderator) – Senior Managing Director, Winterberry Group

As Winterberry Group’s senior managing director, Bruce Biegel leads the firm’s consulting practice and establishes its strategic and operational agenda. A seasoned executive with more than 25 years of hands-on experience in building businesses from the ground up, his diverse responsibilities have included strategic and business planning, financing, global multichannel marketing, technology development and support, legal coordination and financial management.

Kyle Keogh – Industry Director, Telecom, Google

With over 15 years’ experience working in and around the tech and telecom industry, Kyle is a seasoned veteran. Kyle currently leads Google’s US Telecom Media Sales, helping develop marketing solutions based on Google’s consumer/customer knowledge and marketing capabilities. Prior to leading Telecom sales, Kyle led Google’s North American Sales Strategy and Operations.

Greg Corso – Executive Vice President, Performance, MRM//McCann

A passionate data-driven digital marketer and CRM professional with experience in retail, CPG, automotive, finance and healthcare industries, Corso’s expertise spans a variety of quantitative communications and media strategies focused on building customer loyalty, gained through agency experience in digital, social, direct marketing and market research.

Afternoon Keynote:

Gary Vaynerchuk – Author of Jab, Jab, Jab Right Hook:  How to Tell Your Story in a Noisy Social World

Join one of Businessweek’s top 20 entrepreneurs to follow. Vaynerchuk has inspired countless marketers to “take control” through his impassioned speeches and no-nonsense advice on how to get marketing done in an integrated world.

Vaynerchuk is a storytelling entrepreneur, video blogger, self-trained social media expert, and a best-selling author. With over 1 million followers on Twitter, he is recognized internationally as one of the top people every entrepreneur should follow and a social media trailblazer.

For more information on IMW, and to register, please click here.

About Integrated Marketing Week (IMW)

Integrated Marketing Week (IMW)The Event for Integrated Marketing in the Customer Experience Era is where 1500 of the most senior marketing leaders meet to share their integrated marketing successes, road test the new tech, meet the top vendors, and make decisions about the tools and partnerships that can help them deliver across all channels. IMW, which takes place June 3-4 in New York City, is all about helping marketers rise to the toughest challenge of them all: delivering the multichannel customer experience — which means delivering great customer experience and truly integrated marketing, across any and every channel: Web, social, mobile, broadcast, email, in-store, outdoor, and beyond.

No single channel can win out any more. Today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next — and that’s exactly what IMW offers.  Hot topics include: Integrated Marketing; Customer Experience; Multichannel; Smart Segmentation; Revenue Performance; Predictive Analytics; The New Creative; Data-Driven Marketing; Content Marketing; Big Data; Social Media; Mapping the Customer Journey; Mobile; Cross-Channel Personalization; and Making the Most of SEO.

For information about IMW sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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