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DMA Announces Lineup for NCDM 2012

Post Date: August 20, 2012
By: dma

August 20, 2012 — The Direct Marketing Association (DMA) today announced an outstanding lineup of speakers for its 2012 NCDM Conference, which will take place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL.

The opening keynote will be provided by digital analyst, sociologist, and futurist Brian Solis, principal of the Altimeter Group and author of the best-selling The End of Business as Usual.

Additional keynotes and featured presentations will be offered by Justin Cutroni of Google; Lawrence DiCapua, leader of the Global Revenue Marketing Center of Excellence at General Electric; Bill Franks, chief analytics officer of Teradata; Marcus Starke, senior vice president, worldwide marketing regions, for SAP; and Victor Lee, vice president, global digital marketing at Hasbro. Other presenters include executives from AT&T, Cisco Webex, FedEx, IBM, the National Football League, United Airlines, Warner Bros., and more.

NCDM will gather more than 400 industry professionals to tackle critical issues at the intersection of marketing and data. This year, NCDM will focus particularly on the opportunities and challenges presented to marketers by the explosion in “Big Data” generated by social networks.

NCDM 2012 attendees will be able to attend more than 40 sessions, workshops, and laboratories addressing five themes:

  • Data Management Tools and Techniques
  • Multichannel Engagement Strategies
  • Marketing and Big Data
  • Effectiveness, Accountability, and ROI
  • Advanced Data Analytics and Modeling

This year’s conference will also feature several provocative Dialog panels, in which participants address key strategic issues, including the shifting regulatory and legislative environment governing the collection and use of customer data.

Sponsors and supporters of NCDM 2012 include IBM, SAS, Alteryx, Canada Post, Click2, DataMentors, Dovetail, Extraprise, Infogroup, Neolane, and others.

For more information on the NCDM 2012 agenda, and to register, please click here.

For information about NCDM 2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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