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DMA Announces Two Senior Appointments


Post Date: January 27, 2014
By: Susan Taplinger

Jane Berzan, SVP, Programs
Cliff Johnson, SVP, Membership and Marketing

 

The Direct Marketing Association (DMA) the world’s largest trade association for advancing and protecting responsible data-driven marketing, today announced two senior staff appointments:  Jane Berzan, senior vice president, programs and Cliff Johnson, senior vice president, membership and marketing.

“Both of these consummate, seasoned professionals bring insight and knowledge gleaned from years of experience and outstanding industry success,” said Linda Woolley, DMA’s president and CEO.  “The key to providing top value to members is exceptional programming supported by exceptional marketing.  We are delighted to welcome Jane and Cliff to manage and optimize these two strategic areas at DMA.”

Cliff Johnson joins DMA as senior vice president for membership and marketing.  In this capacity, he leads the membership recruitment for the entire DMA membership.  In addition, Johnson oversees and directs the execution of the DMA’s marketing strategy.

Prior to joining the DMA, Johnson was vice president of the National Association of Manufacturers, the largest and oldest broad-based industrial trade association in the United States.  Before moving into association management, he served as research director at the Corporate Executive Board (CEB), a membership-based best practices research consultancy. While at CEB, he led both the research and marketing efforts for the Sales Leadership Roundtable and the Marketing Leadership Roundtable. Johnson also served as an executive advisor to C-level executives on sales and marketing strategy for mid-sized organizations around the world.  Johnson holds an M.B.A. from The McDonough School of Business at Georgetown University and a B.A. in law and society from the University of California, Santa Barbara.

Jane Berzan is DMA’s senior vice president, programs.  In this role, she will lead DMA conferences, tradeshows and professional development, with a focus on programming excellence.  She will be assessing programming, event positioning and content to ensure all are relevant to members’ and aligned with their business objectives.

For more than 20 years, Berzan has been a senior association executive with demonstrated success developing new programs and services, building strategic alliances, developing new revenue streams, overseeing meetings, conventions, trade shows, membership, and communications functions. In 2008, she formed a strategic marketing and communications consulting firm serving clients ranging from trade and professional associations, global conference organizers, and food, beverage and technology corporations.  She also has experience internationally, and has created global events and forums in Europe and Asia.

Formerly, she was senior vice president for the National Association of Convenience Stores (NACS) where, for 12 years, she led the continuous innovation of the NACS Show — a top 50 trade show in North America.  She also led other key association functions, including marketing, sponsor/supplier relations, global development, in addition to serving as publisher of the association’s magazine.  Berzan currently serves on the advisory board of Conventionplanit.com, and is an active member of the American Society of Association Executives and the International Association of Events & Exhibitions.  She earned the designation of Certified Association Executive (CAE), and was recognized as a leading association executive in a “Who’s Who” among association leaders in 2007.  She attended the University of Maryland with a concentration in marketing.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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