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DMA Board Appoints Benton and Berzan to Interim CEO and President Roles


Post Date: April 24, 2014
By: Susan Taplinger

Appointments Continue DMA’s Momentum in Meeting the Needs of Modern Marketing

New York City, April 24, 2014 — The Board of Directors of the Direct Marketing Association (DMA) today appointed Thomas Benton as Interim CEO/COO and Jane Berzan as Interim President. Benton and Berzan have both been intimately involved in leading the implementation of DMA’s strategic plan as well as current initiatives and ongoing operations. Benton currently serves as chief operating officer and Berzan serves as senior vice president of programs, marketing and events. This transition follows Linda A. Woolley’s announcement to resign her role as President & CEO.

“It is rare that we have two such strong executives to lead an organization through a transition, and so it is with great confidence that the Board appoints Tom and Jane to these interim positions,” said DMA Chairman of the Board JoAnne Monfradi Dunn, CEO of Alliant. “We thank Linda for her significant contributions in support of our mission and in particular, her success in building our first-in-class advocacy program and recruiting senior leaders who are equipped to guide DMA to reach new goals.”

“I am proud of our many accomplishments in one of the most difficult regulatory environments of the past decade, as well as the many initiatives to better prepare responsible marketers in building consumer trust,” Woolley said.

Benton and Berzan have complimentary talents and experiences to bring to the helm of DMA, Dunn said. “DMA operates at the convergence of the industry’s proven experience and its next generation of integrated marketing which is making response-based marketing bigger, faster and much more personal,” said Dunn. “In this time of industry change and innovation, DMA is well-positioned with the powerful combination of Tom’s deep industry knowledge and business acumen and Jane’s proven success with revitalizing trade shows and creating member services that enhance member success in the marketplace.”

In the last three years, DMA has expanded its focus to bring expertise and leadership to its members and the industry across a growing and rich range of direct marketing channels while continuing to deliver powerful advocacy for the industry. Key milestones that signal this advancement include the creation of a strategic plan to guide DMA’s focus on advancing members’ interests, the celebration of the industry through the Value of Data study from our Data Driven Marketing Institute and the continued modernization of our Business Ethical Guidelines. These Guidelines for responsible marketing help members grow businesses, strengthen the industry and protect consumers’ interests.

About Tom Benton:

With an impressive career across a variety of direct response marketing environments, including as senior vice president of marketing analysis for America Online, Benton is steeped in industry knowledge. Since joining DMA, he has led the development of the Association’s strategic plan and as COO, established financial and membership analytics and reporting that are more informative and transparent. Benton has fortified important financial performance indicators and systems, and created a more nimble and variable staffing model to strengthen DMA and better serve our members.

“Members ask a lot of their trade association,” Benton said, “And DMA is delivering on those expectations through a new membership model that lets members take advantage of all the advocacy, ethical marketing, events and professional development services that they need to grow their business. There are a lot of things DMA does uniquely to serve and protect our industry, and we will highlight and expand on those winning aspects.”

About Jane Berzan:

Berzan brings a wealth of experience from senior leadership positions at major trade associations where she had proven success revitalizing tradeshows and education programs, forming and growing strategic alliances, and developing member service initiatives that create new association revenue streams. Since joining DMA, Berzan has been focused on strengthening the member value proposition through the delivery of stronger, more relevant events and educational programs. An immediate priority has been to reposition DMA’s Annual Conference and Exhibition to better reflect the needs and interests of modern, data-driven marketers and to increase exhibit sales. Additionally, she has begun assessing all of DMA’s events and educational programs to better align them with the evolving industry and to ensure DMA excels as a dynamic and vibrant association.

“The more dynamic an industry is, the more it needs a strong trade association,” she said. “My background working with strong, mature trade associations as well as running a strategic marketing and communications consulting business provide me with the experience to lead DMA’s programs and events and take them to the next level. We are listening to the members and providing new opportunities for greater engagement and alignment of their interests with what we offer. I’m looking forward to working closely with DMA’s members to learn more from them about what they need from DMA. ”

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the voice to shape policy and public opinion, the connections to grow members’ businesses and the tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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