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DMA Counts Down to DMA2014


Post Date: August 27, 2014
By: Susan Taplinger

New Programs and Events Enhance This Year’s Conference
October 25-30 in San Diego

As autumn approaches, the Direct Marketing Association (DMA) is counting down the top ten opportunities and events featured at DMA2014, The Global Event for Data-Driven Marketers — held October 25-30 in San Diego.  With a full range of main conference tracks, pre- and post-conference intensive courses, award ceremonies, and expanded learning and networking events in the Exhibit Hall, DMA2014 will offer powerful insights and opportunities for data-driven marketers, whether veteran or beginner.

“DMA2014 is more than just a conference and exhibition,” said DMA President Jane Berzan. “It’s a week-long celebration of the art and science of data-driven marketing — with information-packed educational sessions, fascinating keynote presentations, and our expansive Exhibit Hall — as well as receptions, gatherings, and gala celebrations. DMA2014 is truly an amazing opportunity to learn, share ideas, and make valuable contacts.”

TEN DMA Rewards 

As a thank-you to our guests, speakers, and sponsors, all attendees can earn $10 DMA Cash to use at concession stands at DMA2014. Sign up for the rewards program online and start earning by engaging with DMA webinars, Vivastream, and more. 

NINE Main Conference Tracks

At the heart of the conference are nine tracks, grouping sessions by topic. DMA2014 Tracks include Acquisition & Lead Generation, Behavior & Research, CRM & Loyalty, Integrated Marketing & Brand Strategy, and Mobile, Social, & Content. 

EIGHT Keynotes

DMA2014 will feature a diverse lineup of keynotes from high-level executives and industry experts. With a special three-part keynote on Monday morning to open the conference, attendees will learn from a range of marketing visionaries over the six days.

  • Opening General Session Keynote Address: Earvin “Magic” Johnson, Chairman and CEO of Magic Johnson Enterprises
  • Trust, Transparency, & Ice Cream: Using Business as a Force for Good: Rob Michalak, Global Director of Social Mission, Ben & Jerry’s; Richard Rosen, President & CEO, ROSEN
  • Business Gets Personal Again: A Facebook View of 1:1 Marketing: Erik Johnson, Global Marketing Solutions Director, Atlas – a Facebook company
  • The Evolution of Engagement: The Modern Reality of 1:1: Gary S. Laben, CEO, KBM Group; President, Wunderman Data & Insights; Ian Di Tullio, Director of Loyalty Marketing, Air Canada; Francois Orhan, Head of Global CRM, Shell
  • Marketing in a Digital World: John Mellor, VP, Strategy & Business Development, Adobe; Christopher Reynolds, VP, Data & Marketing Analytics, Condé Nast
  • E-Commerce: The Crucible of Customer Engagement:Panel moderated by Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide 
  • The Future of Omnichannel Campaign Management:Panel moderated by Bruce Biegel, Senior Managing Director, Winterberry Group
  • What’s NeXt: A Look into the Lens @ 2015 and Beyond: Panel discussion with Russell Wallach, President, Live Nation Network

SEVEN Award Programs 

The annual ECHO Awards Ceremony will recognize marketing campaigns that exemplify brilliant marketing strategy, compelling creative, and breakthrough results. New this year, the President’s Award for Professional Development will recognize companies that excel in training and development for their marketing teams. DMA2014 will also host the DMA Innovation Awards,Marketer of the Year Award, Hall of Fame Award, the Stars of Search Award, and the Mike Hughes Creativity Award.

SIX Days of Data-Driven Immersion 

From Saturday, October 25 through Thursday, October 30, attendees will take a six-day deep dive into the world of data-driven marketing – exploring the connections between brands and consumers that ignite customer engagement, and gaining insight into the most successful campaigns, strategies, and solutions.

FIVE Fab Returners

With constant changes in the marketing industry, it pays to revisit key learnings from the past. The DMA2014 “Fab 5” represents the five most popular sessions from the year before — featuring completely updated content.

  • What’s Working Now: Critical Email and Emerging Media Trends
  • The Devil’s in the Detail: Looking for an Advantage in Your Creative
  • Next-Generation Direct Marketing Creativity
  • Triggering the Unconscious Mind for Unthinkable ROI
  • How P&G’s CRM Approach Remains Ahead of the Game by Leveraging Big Data

FOUR Fast Forward Presentations

Designed to keep you one step ahead of the curve and the competition, four cutting-edge Fast Forward presentations will equip you with the tools, techniques, and technologies necessary to achieve global marketing success. Learn the futuristic strategies leading marketers are using to launch campaigns and initiatives that are more distinct, more notable, and more effective.

THREE Unique Learning Opportunities in the Exhibit Hall

In addition to 250+ advanced solutions providers, the DMA2014 Exhibit Hall includes learning opportunities such as the Town Square, Ask the Experts Roundtables, and 1:1 Gurus to promote openness and collaboration among attendees and speakers.

TWO Specialty Pavilions

It is easy to network and build your knowledge and discover the latest advances in the expansive Exhibit Hall at DMA2014. The SoMoLo Pavilion will feature innovative technology from social, mobile, and location-based services, while the NeXtGen Arena showcases tech and trends specially designed for SMB and start-ups.

ONE Incredible Opportunity

Inspiring keynotes, expert advice, and networking opportunities are just a few of the many reasons to attend the largest annual event for data-driven marketers. We hope you join us in America’s Finest City for the DMA2014 Conference and Exhibition.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvaras@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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