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DMA in DC 2013 Advances the Data-Driven Way of Life


Post Date: December 20, 2012
By: dma

Contact: Susan Taplinger 212.790.1589   staplinger@the-dma.org

Thought-Leadership Event Offers Two Dynamic Keynoters: FTC Commissioner Julie Brill and Maryland Attorney General Doug Gansler

New York, NY, December 20, 2012 – As the great data debate takes shape in Washington and in the states, the Direct Marketing Association (DMA) is taking the lead to keep its members – and all data-driven marketers — well-informed on the issues and implications. Toward that end. DMA today announced two vibrant keynote addresses to be presented by data-policy experts at the upcoming DMA in DC conference:  Federal Trade Commissioner Julie Brill and Doug Gansler, Attorney General, State of Maryland.

DMA in DC, an intimate thought-leadership event limited to 100 attendees, will take place March 12-13, at the Madison Hotel in Washington, DC. The event kicks off with a day of keynote addresses and concurrent sessions — and then provides access to policymakers shaping the marketing landscape in Washington during a day on Capitol Hill.  Attendees will gain greater understanding of how Washington works and how to be the best possible advocate for their organizations.

“DMA has long been the champion and protector of data-driven marketing — through our ongoing advocacy efforts — and now through our Data Driven Marketing Institute (DDMI),” said Linda A. Woolley, DMA’s acting president and CEO.  “What better way to advance this mission than to provide professionals with the policy insight and connections they need to flourish in the data-driven marketing and fundraising communities?  That is precisely what DMA in DC offers.”

Julie Brill, Federal Trade Commissioner

The Federal Trade Commission spent 2012 aiming at marketers’ ability to use data to make smart marketing decisions by pushing for “do not track,” calling for “data broker” legislation, tightening youth marketing, investigating online data collection, and more. As the FTC continues to explore how marketers use data to serve consumers and fuel the economy in today’s data-driven marketplace, Federal Trade Commissioner Julie Brill will share her perspective on finding the balance between privacy and innovation – as well as her vision for the FTC in the New Year.

Doug Gansler, Attorney General, State of Maryland

President, National Association of Attorneys General

The nation’s attorneys general are taking aim at data-driven marketers. Privacy is the new rallying cry for coordinated AG action across the country.  Gansler has made the exploration of privacy issues in the Digital Age a centerpiece of his tenure as NAAG president. Attendees will gain insight into his investigation of issues from geo-location tracking to data collection and data breaches, how Attorneys General across the country are taking action to ensure meaningful options for consumers – and how to stay out of their cross-hairs.

For more information on DMA in DC, and to register, please visit www.the-dma.org/dmaindc.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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