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DMA in DC 2013 Has the Scoop on Policy Threats to the Data-Driven Way of Life

Post Date: February 21, 2013
By: dma

For Immediate Release

Contact:    Susan Taplinger; 212.790.1589 

Three Days of Vital Insight –and Action – for Data-Driven Marketers and Fundraisers 

New York, NY, February 21, 2013 — At DMA in DC 2013, taking place March 12-14 in Washington DC, the Direct Marketing Association (DMA) will be taking a deep look at critical issues affecting the data-driven marketing and the fundraising community.  For three days, participants will be briefed on the crucial issues affecting their businesses; meet with policymakers on Capitol Hill; and find out how to implement the best data-governance practices in their own organizations.

This unique event, limited to 100 attendees, offers an expert lineup of speakers from the front lines of policy debates affecting the data-driven world.

Highlights include:

Tuesday, March 12

Keynote Address by Federal Trade Commissioner Julie Brill. As the FTC continues to explore how marketers use data to serve consumers and fuel the economy in today’s data-driven marketplace, Commissioner Brill will share her perspective on finding the balance between privacy and innovation — as well as her vision for the FTC in 2013.

Keynote Address by Maryland Attorney General Doug Gansler. Gansler has made exploration of privacy issues in the Digital Age a centerpiece of his tenure as president of the National Association of Attorneys General (NAAG). Gain insight into his investigation of issues from geo-location tracking to data collection and data breaches; how Attorneys General across the country are taking action to ensure meaningful options for consumers — and how you can stay out of their cross-hairs.

The Data-Driven Way of Life:  Threats and Solutions. The data-driven world is constantly reshaping how individuals and organizations engage, interact, and benefit from one another. But threats to this data-driven way of life are growing every day.  Congress and regulators seem set on putting an end to the collection and use of consumer data by marketers and fundraisers.  How did we get here — and how do we shift the debate?

Does ‘Do Not Track’ Still Matter? — Debate. The “Do Not Track” debate is getting heated — in Washington and around the globe.  And with so many chefs in the kitchen, it can be hard to tell if progress is being made.  Get inside the heads of key players and get the facts on what lies ahead for digital marketers.

The Marketing of Politics — Conversation. Election 2012 showed that no one has gone farther in the realm of online and offline targeting than political campaigns. Find out how political marketing is pushing the envelope — and what that means for the privacy debate.

Wednesday, March 13

Take DMAAction on Capitol Hill!  Attendees will have the opportunity to voice their concerns directly to lawmakers, joining the DMA government affairs team on Capitol Hill in meetings with the policymakers that matter.  DMA staff will provide participants with insight on how to approach members of Congress and guide them through the day.

Thursday, March 14

Marketing Data Governance:  A Strategic Briefing for Senior Executives. DMA presents a high-level briefing designed to help senior executives think critically about data breaches, marketing data management, and how to implement a data governance plan that includes all the key players in their organizations. Led by Peg Kuman — vice chairman of Relevate and 35-year veteran in the marketing data and management space — this session is packed with essential information executives need to protect their businesses.

For more information on DMA in DC 2013, including the full program agenda, please visit

For press registration, please contact Susan Taplinger at 212.790.1589 or

About Direct Marketing Association (DMA)

The Direct Marketing Association ( is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.


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