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DMA Launches 2013 International ECHO™ Awards Competition


Post Date: March 27, 2013
By: Susan Taplinger

The Direct Marketing Association (DMA) today announced that the 2013 International ECHO™ Awards competition is underway.  These distinguished awards honor the world’s top data-driven advertising campaigns that demonstrate exceptional creativity, visionary strategy, and results.  The deadline for submissions is May 3, 2013.

The awards will be presented at a gala ceremony held October 15 in Chicago, IL during the DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers, October 12-17.  Winners will be selected in 15 business categories — including three new categories in consumer products, education, and professional services — as well as automotive; business and consumer services; communications and utilities; financial products and services; information technologies; insurance; nonprofit; pharmaceutical and healthcare; product manufacturing and distribution; publishing and entertainment; retail and direct sales; and travel and hospitality/transportation.

The call for entries for this year’s competition carries the theme “The Ultimate Team Award,” reflecting the many disciplines within advertising that typically must come together to achieve ECHO-award winning status. The integrated direct mail, dimensional, email, social and Web effort (www.ultimateteamaward.com) supporting the entries is developed by Quinn Fable Advertising, Inc. (New York, NY).

This year’s ECHO competition will honor excellence in integrated and single-channel direct-response campaigns in 13 channels: Alternative and Insert Media; Catalog; Content and Video; Direct Mail; Email; Mobile; Print Advertising; Search Marketing; Social Media; Outbound Calls; TV/Radio; Web Display Advertising; and Websites/Landing Pages.

“DMA’s mission is to advance and protect responsible data-driven marketing, and the ECHO awards line nicely with that.  The benefits and opportunities of utilizing data-driven marketing in campaigns have never been as exciting as today,” said Linda A. Woolley, DMA’s President and CEO.  “The ECHOs demonstrate how data-driven marketing is serving brands, large and small, and changing strategies on customer acquisition and engagement everywhere.”

Each year, ECHO entries include multichannel campaigns from the US and more than 50 countries, including Argentina, Denmark, Germany, Malaysia, New Zealand, Spain, and Sweden.  For a full list of last year’s winners, please click here.

In addition to the Gold, Silver, and Bronze ECHO awards, seven special awards will also be presented:  the Diamond ECHO; the ECHO Governors Award for Strategic Innovation; the Henry Hoke Award; the Search Marketing Award; the US Postal Service Gold Mailbox Award; the Pitney Bowes Personal Connections ECHO Award; and the ECHO Green Marketing Award.  Judging for the awards happens in four rounds, involving senior-level practitioners from both agencies and client-side marketers. The final round and special award winners are coordinated by the ECHO Board of Governors, currently led by Chair Tedd Aurelius, Vice President and Account Director, The Martin Agency (Richmond, VA), and Vice Chair Jennifer Monaghan, Senior Vice President and Account Director, Campbell-Ewald (Warren, MI).

To access the 2013 ECHO Awards entry form, please click here.

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About DMA’s International ECHO Awards

Introduced in 1929 as the “Best in Direct Mail” contest, the DMA International ECHO Awards honor excellence in creativity, marketing strategy and response results in direct marketing campaigns. With more than 1,000 entries submitted by direct response agencies worldwide, DMA’s annual ECHO Awards recognize every type of media used in direct and interactive marketing campaigns.

For more information about the International ECHO Awards, which will be presented October 15, 2013, during the DMA2013 Conference and Exhibition, please visit http://www.dma-echo.org.

About DMA2013 Conference & Exhibition

The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of cross-media/channel marketing professionals.  DMA2013, which will be held October 12-17 in Chicago, will feature keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports.  DMA2013’s exhibit hall will feature hundreds of exhibiting companies.  For additional information, or to register for the six-day multichannel marketing event of the year, please visit http://www.dma13.org.

 

For information about DMA2013 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

 

About Direct Marketing Association (DMA)

The Direct Marketing Association (http://www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

 

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