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DMA Presents 2012 International ECHO Awards; Complete List of Winners


Post Date: October 16, 2012
By: dma

Las Vegas, Nevada, October 16, 2012 — The Direct Marketing Association (DMA) last night presented its 2012 International ECHO Awards at the Mandalay Bay in Las Vegas, during the DMA2012 Conference & Exhibition, which concludes Thursday, October 18.

The following is a complete list of this year’s International ECHO Awards winners, including the seven special awards and the Gold, Silver, and Bronze ECHO winners.

* * *

2012 Special ECHO Winners

 

Diamond ECHO

Consumer

Product Manufacturing and Distribution

Client: Mars NZ ―Auckland,New Zealand

Agency: Colenso BBDO/Proximity ―Auckland,New Zealand

Campaign: Doggelganger

 

ECHO Governors Award for Strategic Innovation

Consumer

Not for Profit

Client: GRAACC ―São Paulo,Brazil

Agency: OgilvyOne Brasil ―São Paulo,Brazil

Campaign: Donate Your Fame

 

Green ECHO

Business-to-Business

Business & Consumer Services

Client: Vestas ― Aarhus N,Denmark

Agency: Vertic Inc ―New York,USA

Campaign: Energy Transparency Campaign

 

Henry Hoke Award

Business/Consumer

Not-for-Profit

Client: Action Against Hunger (Spain) ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: The Share Experiment

 

Personal Connections ECHO Award

Business-to-Business

Information Technologies

Client: Microsoft ―Seattle,USA

Agency: Wunderman Seattle ―Seattle,USA

Campaign:Enterprise Customer Care

 

USPS Gold Mailbox

Consumer

Not for Profit

Client: Arts CentreMelbourne ―Melbourne,Australia

Agency: Ogilvy ―Melbourne,Australia

Campaign: Sally’s First Show

 

2012 International GOLD ECHO Winners

Consumer

Retail and Direct Sales

Client: AT&T ―Atlanta,USA

Agency: BBDO ―New York,USA

Campaign: AT&T You’ve Got a Case

 

Consumer

Product Manufacturing and Distribution

Client: Frucor Beverages NZ Ltd ―Auckland,New Zealand

Agency: Colenso BBDO/Proximity ―Auckland,New Zealand

Campaign: Skate Pinball

 

Consumer

Not-for-Profit

Client: GRAACC ― São Paulo, Brazil

Agency: OgilvyOne Brasil ― São Paulo, Brazil

Campaign: Donate Your Fame

 

Consumer

Product Manufacturing and Distribution

Client: Kraft Foods ―Toronto,Canada

Agency: Epsilon ―Toronto,Canada

Campaign: KraftCanada Samplicious

 

Consumer

Publishing/Entertainment

Client: Loterías y Apuestas del Estado ― Madrid, Spain

Agency: Shackleton ―Madrid,Spain

Campaign: Do What You Want

 

Consumer

Product Manufacturing and Distribution

Client: Mars NZ ―Auckland,New Zealand

Agency: Colenso BBDO/Proximity ―Auckland,New Zealand

Campaign: Doggelganger

Gold

Consumer

Product Manufacturing and Distribution

Client: P & G ―Weybridge,UK

Agency: ProximityLondon ―London,UK

Campaign: ‘Mission Control’ by Supersavvyme

 

2012 International SILVER ECHO Winners

Consumer

Automotive

Client: Audi Brazil ― Sao Paulo, Brazil

Agency: Urban Summer ―Sao Paulo,Brazil

Campaign: Audi: Social Selling Strategies

 

Consumer

Business and Consumer Services

Client: City ofBorås ― Borås,Sweden

Agency: Mecka ― Borås,Sweden

Campaign: Your Future Yearbook

 

 

Business-to-Business

Publishing/Entertainment

Client: Collectif De Festivals Montréalais ―Montréal,Canada

Agency: Cossette ―Montréal,Canada

Campaign: Festimania

 

Consumer

Product Manufacturing and Distribution

Client: Dannon ―White Plains,USA

Agency: Rosetta ―Hamilton,USA

Campaign: Activia Selects

 

Consumer

Product Manufacturing and Distribution

Client: Diageo ― Pozuelo de Alarcón, Spain

Agency: Shackleton ―Madrid,Spain

Campaign: One Ear Older

 

Consumer

Not-for-Profit

Client: GivBlod – humanitarian nonprofit organisation ―Frederiksberg,Denmark

Agency: RelationshusetGekko ―Copenhagen,Denmark

Campaign: A Sex-Guru Sees Red – To Support Blood Donation

 

Business-to-Business

Information Technologies

Client: IBM ―Armonk,USA

Agency: OgilvyOneNew York ―New York,USA

Campaign: IBM – Centennial

 

Business/Consumer

Product Manufacturing and Distribution

Client: Kern & Sohn ―Balingen,Germany

Agency: OgilvyOne London ―London,UK

Campaign: The Gnome Experiment

 

Consumer

Product Manufacturing and Distribution

Client: Levi Strauss & Company ―San Francisco,USA

Agency: Colenso BBDO/Proximity ―Auckland,New Zealand

Campaign: Rear View Girls -Los Angeles

 

Consumer

Publishing/Entertainment

Client: Loterías y Apuestasdel Estado ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: Guti’s Quiniela

 

Consumer

Publishing/Entertainment

Client: Loterías y Apuestasdel Estado ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: Ask Away, Spend At Will

 

Consumer

Retail and Direct Sales

Client: Moto Waganari ―Eschborn,Germany

Agency: OgilvyGermany ―Frankfurt,Germany

Campaign: Moto Waganari “Directing Shadows”

 

Consumer

Not-for-Profit

Client: Operation Smile ―Norfolk,USA

Agency: Russ Reid ―Pasadena,USA

Campaign: Before and After TV Spot

 

Consumer

Communications/Utilities

Client: Origin Energy ―Melbourne,Australia

Agency: DDB Group/Rapp Melbourne ―Melbourne,Australia

Campaign:Sustainability Drive

 

Consumer

Travel & Hospitality/Transportation

Client: Spanair ―Barcelona,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: An Unexpected Visit

 

Consumer

Retail and Direct Sales

Client: Synoptik A/S ―Roedovre,Denmark

Agency: Hjaltelin Stahl Gruppen ―Copenhagen,Denmark

Campaign: Synoptik Online Eye Test

 

Consumer

Business and Consumer Services

Client: The Danish Defence ―Ballerup,Denmark

Agency: RelationshusetGekko & Public ―Copenhagen,Denmark

Campaign: Be an Officer – in The Danish Defence

 

Business-to-Business

Insurance

Client: Travelers Insurance ―Hartford,USA

Agency: Travelers Insurance ―Hartford,USA

Campaign: One2One Agent Utilization Campaign

 

Consumer

Product Manufacturing and Distribution

Client: UnileverCanada ―Toronto,Canada

Agency: OgilvyOne worldwide ―Toronto,Canada

Campaign: Dove Men + Care

 

Silver

Consumer

Business and Consumer Services

Client:United StatesNavy ―Millington,USA

Agency:CampbellEwald Advertising ―Warren,USA

Campaign: Women in Navy Ratings Integrated Campaign

 

 

2012 International BRONZE ECHO Winners

Business/Consumer

Not-for-Profit

Client: Action Against Hunger (Spain) ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: Sound it Out

 

Business-to-Business

Not-for-Profit

Client:ArtGallery Society NSW ―Sydney,Australia

Agency: Wunderman ―Sydney,Australia

Campaign: Portraits

 

Consumer

Not-for-Profit

Client: Arts CentreMelbourne ―Melbourne,Australia

Agency: Ogilvy ―Melbourne,Australia

Campaign: Sally’s First Show

 

Consumer

Product Manufacturing and Distribution

Client: Bacardi-Martini ―Mollet del Vallés,Spain

Agency: CP Proximity Barcelona ― Barcelona, Spain

Campaign: Eristoff Night Street View

 

Consumer

Insurance

Client: Birla Sun Life Insurance ―Mumbai,India

Agency: M&C Saatchi ―Mumbai,India

Campaign: Saptapadi

 

 

Business-to-Business

Not-for-Profit

Client: Children’s Medical Research Institute ―Westmead,Australia

Agency: Wunderman ―Sydney,Australia

Campaign: Patch Pack

 

Consumer

Travel & Hospitality/Transportation

Client: DB Mobility Logistics AG ―Berlin,Germany

Agency: OgilvyGermany ―Frankfurt,Germany

Campaign: The Boss Is Coming

 

Business-to-Business

Product Manufacturing and Distribution

Client: DuPont ―Wilimington,USA

Agency: OgilvyOneNew York ―New York,USA

Campaign: The Horizons Project

 

Business-to-Business

Business and Consumer Services

Client: e|ou mkt de relacionamento ― Sao Paulo, Brazil

Agency: e|ou mkt de relacionamento ― São Paulo, Brazil

Campaign: GLOVE (Luvas)

 

Consumer

Insurance

Client: GEICO ―Chevy Chase,USA

Agency: TheMartinAgency ―Richmond,USA

Campaign: The GEICO Gecko’s Journey

 

Consumer

Financial Products and Services

Client: Grupo Sigla ―Madrid,Spain

Agency: OgilvyOneSpain ―Madrid,Spain

Campaign: Lah! Unexpected Restaurant

 

Consumer

Publishing/Entertainment

Client: HBO ―New York,USA

Agency: BBDO ―New York,USA

Campaign: HBO Game of Thrones DeThroned

 

Consumer

Publishing/Entertainment

Client: HBO ―New York,USA

Agency: BBDO ―New York,USA

Campaign: HBO Dig Deeper

 

Consumer

Retail and Direct Sales

Client: Helzberg Diamonds ―North Kansas City,USA

Agency: Rosetta ―Hamilton,USA

Campaign: “Searching for Love”

 

Consumer

Business and Consumer Services

Client: HMS National, Inc. ―Ft. Lauderdale,,USA

Agency: Ernan Roman Direct Marketing (ERDM) ― Douglas Manor,USA

Campaign: Cooking up a VOC Strategy

 

Business/Consumer

Information Technologies

Client: IBM ―Armonk,USA

Agency: OgilvyOneNew York ―New York,USA

Campaign: IBM – Think

 

Consumer

Financial Products and Services

Client: Ikano Bank ―Glostrup,Denmark

Agency: RelationshusetGekko ―Copenhagen,Denmark

Campaign: How to Revive Passive Credit Card Accounts

 

Consumer

Financial Products and Services

Client: ING DirectSpain ―Madrid, Las Rozas

Agency: OgilvyOneSpain ―Madrid,Spain

Campaign: Take Them to School

 

Consumer

Retail and Direct Sales

Client: LoyaltyOne ―Toronto,Canada

Agency: Direct Antidote ―Toronto,Canada

Campaign: Air MilesHolidayMarch to a Million

 

Business-to-Business

Information Technologies

Client: Microsoft ― NorthRyde,Australia

Agency: Wunderman ―Sydney,Australia

Campaign: Deummify

 

Consumer

Publishing/Entertainment

Client: Mobile Marketing Association (Spain) ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: The President’sMobile

 

Consumer

Publishing/Entertainment

Client: National Geographic Society ―Washington,USA

Agency: National Geographic Socoiety ―Washington,USA

Campaign: National Geographic Adventure app email campaign

 

Both

Business and Consumer Services

Client: OgilvyOneNew York ―New York,USA

Agency: OgilvyOneNew York ―New York,USA

Campaign: Ogilvy Notes

 

Business-to-Business

Pharmaceutical/Healthcare

Client: PAUL HARTMANN AG ―Heidenheim,Germany

Agency: RAPPGermany GmbH ―Hamburg,Germany

Campaign: Leaky Fountain Pen

 

Consumer

Pharmaceutical/Healthcare

Client: Pfizer ―New York,USA

Agency: RAPP ―New York,USA

Campaign: Viagra Anti-Counterfeit Interception

 

Consumer

Retail and Direct Sales

Client: Pizza Hut ―Plano,USA

Agency: TheMartinAgency ―Richmond,USA

Campaign: Pizza Hut $10 Any Pizza “Top This Challenge”

 

Consumer

Retail and Direct Sales

Client: redblue Marketing GmbH ―Muenchen,Germany

Agency: OgilvyGermany ―Frankfurt,Germany

Campaign: Media Markt “Banner Shake”

 

Consumer

Not-for-Profit

Client: Save The ChildrenAustralia ―East Melbourne,Australia

Agency: CUBED Communications ―Southbank,Australia

Campaign: “Imagine…inAustralia”

 

Both

Business and Consumer Services

Client: Shackleton ―Madrid,Spain

Agency: Shackleton ―Madrid,Spain

Campaign: Cacambiator

 

Business-to-Business

Information Technologies

Client: Solutors A/S ―Brøndby,Denmark

Agency: MAXIMUSCopenhagen ―Copenhagen,Denmark

Campaign: The SMARTest for miles around

 

Business/Consumer

Pharmaceutical/Healthcare

Client: Sunovion Pharmaceuticals, Inc. ―Marlborough,USA

Agency: Greater Than One ―New York,USA

Campaign: OMNARIS® (ciclesonide) Nasal Spray

 

Consumer

Insurance

Client: Tryg Forsikring A/S ―Ballerup,Denmark

Agency: RelationshusetGekko ―Copenhagen,Denmark

Campaign: Have you heard…

 

Consumer

Product Manufacturing and Distribution

Client: Unilever Bestfoods ―Englewood Cliffs,USA

Agency: OgilvyOneNew York ―New York,USA

Campaign: Hellmann’s – 1800SANDWICH

 

Consumer

Business and Consumer Services

Client: UPS ―Atlanta,USA

Agency: OgilvyOne London ―New York,USA

Campaign: UPS – MyChoice

 

Consumer

Insurance

Client: USAA ―San Antonio,USA

Agency:Campbell Ewald Advertising ―Warren,USA

Campaign: USAA Legacy Campaign

 

Business-to-Business

Communications/Utilities

Client: Vestas Wind Systems A/S ― Aarhus N,Denmark

Agency: Kunde & Co ―Copenhagen,Denmark

Campaign: Energy Transparency

For more information please visit www.echoawards.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in theUnited States.  Measured against totalUSsales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of totalUSgross domestic product and produces1.3 million direct marketing employees in theUS.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 millionUSjobs.

 

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