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DMA Presents Three Winning Tracks at Integrated Marketing Week: Lead; Engage; Analyze & Optimize


Post Date: May 6, 2014
By: Susan Taplinger

Conference to Take Place June 3-4 in NYC

May 6, 2014 — At the Direct Marketing Association’s (DMA) Integrated Marketing Week (IMW14) conference, attendees will immerse themselves in winning strategies and tactics through three dedicated program tracks: Lead, Engage, and Analyze & Optimize — as well as special “Funnel” sessions focused on B2B topics. IMW14, The Event for Integrated Marketing in the Customer Experience Era, will be held June 3-4 at the Metropolitan Pavilion in New York City.

“At IMW14, we’ve set out the roadmap every marketer needs to follow to start, reboot, or fine-tune their integrated marketing,” said Paul McDonnough, DMA’s vice president of conferences and events. “This isn’t theory and projection — it’s about proven routes to success. IMW’s three-track agenda features keynotes, industry leaders, and tech entrepreneurs covering the key disciplines for delivering great customer experience.”

Lead: Making It Happen

Thought leaders from top companies, such as Nutrisystem, Forrester Research, The Weather Company, and Canon USA will show attendees how to transform their businesses and implement successful change; create winning budgets; and grow their brands across channels.

Lead topics include:

• Business Agility – or How to be Open to Change
• CMO or CIO? How Technology is Changing the Marketing Landscape
• Engagement with a Purpose: the Power of B Corporations
• How CMOs Can Unlock “Power of One” Marketing
• Implementing a Global Business Transformation Strategy for the Future
• Expansion versus Cannibalization: Managing Across Products & Channels at Nutrisystem
• Getting Buy-In from the C-Level: A Roundtable

Engage: From Customer to Fan and Advocate

Industry leaders from The Economist, OgilvyOne, New York Life, 1to1 Media, Citigroup, Havas Worldwide, Cabela’s, eM+C, Reebok America, and appssavvy will show attendees how to engage across channels for loyalty, retention and advocacy, and how to keep customers in play through branded content, personalization and conversion drivers.

Engage topics include:

• Logic & Magic: Data-Driven Creativity to Drive Customer Engagement
• The Secret to Seamless Customer Experience: Responsive Design
• Understanding Your Customer through Analytics
• The New Rules of Engagement
• Connecting with Consumers in an Omnichannel World
• Timing: The Missing Ingredient in Mobile Advertising
• Using Behavioral Modeling to Engage Customers Throughout the Decision-Making Process

Analyze & Optimize: Unlocking Data for Actionable Insight

How do you get relevant, timely insight for personalization and targeting? What are the best strategies for delivering high-impact, revenue-generating experiences? Experts from leading companies, including Google, Cisco Systems, Inc., The Martin Agency, Penske, Cancer Treatment Centers of America, Target Marketing Magazine, Didit, Scholastic Books, Time Warner Cable, and more, will show you how.

Analyze & Optimize topics include:

• Integrating the Offline with the Online
• Creative by the Numbers: Can Great Creative and Numbers Coexist?
• Turning Big Data into Right Data
• The New Online Marketing
• The Profit Driven Marketer: Being There in More Moments that Matter
• Data Attribution or Media Mix Optimization?
• Data-Driven Innovation: The Future of Integrated Marketing

In addition to these three tracks, IMW14 offers Funnel sessions: where marketing meets sales in the new B2B, where attendees will learn how to align sales and marketing around a single set of metrics — and gain strategies, tactics, and tools for automated lead nurturing, content marketing, and revenue performance management.

For a full list of tracks, topics, and descriptions, please click here.

About Integrated Marketing Week (IMW)

Integrated Marketing Week (IMW): The Event for Integrated Marketing in the Customer Experience Era is where 1500 of the most senior marketing leaders meet to share their integrated marketing successes, road test the new tech, meet the top vendors, and make decisions about the tools and partnerships that can help them deliver across all channels. IMW, which takes place June 3-4 in New York City, is all about helping marketers rise to the toughest challenge of them all: delivering the multichannel customer experience — which means delivering great customer experience and truly integrated marketing, across any and every channel: Web, social, mobile, broadcast, email, in-store, outdoor, and beyond.

No single channel can win out any more. Today, it’s about being wherever customers are, giving them relevant messages, and making sure that each interaction is intelligently connected to the next — and that’s exactly what IMW offers. Hot topics include: Integrated Marketing; Customer Experience; Multichannel; Smart Segmentation; Revenue Performance; Predictive Analytics; The New Creative; Data-Driven Marketing; Content Marketing; Big Data; Social Media; Mapping the Customer Journey; Mobile; Cross-Channel Personalization; and Making the Most of SEO.

For information about IMW sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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