Washington, DC, February 6, 2014 — The Direct Marketing Association (DMA) today expressed disappointment that the US Senate Committee on Homeland Security and Governmental Affairs rejected Senator Tammy Baldwin’s amendment to the Carper-Coburn postal-reform bill:
“DMA is extremely disappointed in the outcome of today’s markup of the Postal Reform bill. We oppose the Postal Reform Act of 2013 in its current form,” said Peggy Hudson, DMA’s senior vice president of government affairs. “DMA will work closely with our Senate allies to improve this legislation for the mailing community. We extend our sincere thanks to Senator Tammy Baldwin (D-WI) for her leadership and support to the mailing community.”
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About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
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