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DMA2013 Counts the Ways to Succeed with Data-Driven Marketing


Post Date: September 11, 2013
By: Susan Taplinger

New Offerings and Events Enrich This Year’s Conference
October 12-17 in Chicago

September 11, 2013 The Direct Marketing Association (DMA) is counting down the many exciting opportunities and events featured at DMA2013, The Global Event for Data-Driven Marketers, held October 12-17 in Chicago.  With new main conference tracks, new pre-conference intensive courses, special keynote presentations, a new post-conference workshop, an Integration Certificate, awards ceremonies, MarketingEDGE events, and a pair of specialty pavilions, the old traditions and new additions will add up to one inspiring and educational week for marketers.

“As we get closer to the opening of the conference, the excitement is really building —and the lineup this year is truly sensational,” said Paul McDonnough, DMA’s vice president, conferences and events and group show director.  “Where else can you find such an array of cutting-edge presentations, keynotes, roundtables, certificate programs, and so much more?  And let’s not forget there’ll be plenty of opportunity for networking with industry experts, not to mention our glamorous awards ceremonies.”

NINE Main Conference Tracks

Six new conference tracks join three tried-and-true session headers for a total of nine themed conference tracks which group sessions by topic.  Additions include Data & Analytics, Marketing Fundamentals, Omnichannel Strategies, Mobile Screens, Real-Time & Automated Marketing, and CRM, Engagement & Loyalty.

EIGHT Pre-Conference Intensives

Four brand-new intensive certificates round out this set of eight two-day deep-dives into crucial marketing disciplines.  Analytics & Data-Driven Intelligence, Customer Experience Transformation, Data Governance, and Strategy for SMBs have been added to the schedule.

SEVEN Keynotes

There will be an outstanding lineup of keynotes from high-level executives, speakers, authors, and academics, including opening remarks from Linda Woolley, DMA CEO and president — and a special keynote from Nate Silver, founder, FiveThirtyEight.com; author, “The Signal and the Noise.”

  • Data: Digits, Dummies and Doubts. Why Data Needs to Be in the Right Hands/Heads — Scott Stratten, President, Un-Marketing
  • Who Put the Monkey in the Driver’s Seat? — Dan Ariely, James B. Duke Professor of Psychology and Behavioral Economics, Duke University, Fuqua School of Business
  • Listen to the Data — Terry Jones, Founder, Travelocity.com; Founding Chairman, Kayak.com
  • CEO’s Opening Remarks:  Linda Woolley, President and CEO, DMA
  • BIG DATA: Powerful Predictions through Data Analytics:  Nate Silver, Founder, FiveThirtyEight.com; author, The Signal and the Noise
  • The Glass is Broken: Women Executives Give Their Perspective on Today’s Marketing Environment:  Panel moderated by Ginger Conlon, Editor-in-Chief, Direct Marketing News
  • What’s NeXt: A Look through the Lens:  Panel moderated by Rance Crane, President, Crain Communications, Editor-in-Chief, Advertising Age

SIX Post-Conference Workshops

Reflecting the new importance of social media, Social Strategies will be joining the lineup of post-conference certification workshops, alongside channels such as Creative, Database, Email, Mobile, and Search.

FIVE Integration Certificate Sessions

DMA has hand-picked five certificate sessions which will feature case studies from companies such as Amway, Staples, and Sprint, as well as cover data management, CRM, multichannel campaigns, social/mobile, and impactful creative techniques.  Earn a certificate in 360° integrated marketing by attending all five sessions on the curriculum.

FOUR Awards Ceremonies

In addition to the prestigious ECHO Awards Gala, the DMA Hall of Fame inductees, Marketer of the Year, and 2013 Innovation Awards will also be recognized during the conference.  The Innovation Award-winners will also be featured at the Innovation Awards Pavilion.

THREE MarketingEDGE Opportunities

MarketingEDGE, formerly the DMEF, will feature networking opportunities for young marketers.  The Young Professionals Initiative will allow marketers with less than five years of experience in the field to get a leg up with special experiences, VIP seating at certain events, and a special Town Square session with tips on social media from Brendan Dodds, Ernst & Young.  The Student Career Forum will also be held, introducing students to the industry.  Finally, the MarketingEDGE Annual Awards Dinner will be held.

TWO Specialty Pavilions

The SoLoMoCo Plaza will feature cutting-edge innovators from social, mobile, and location-based services.  Meanwhile, the NeXt Gen Arena is specially designed for start-ups and SMBs, featuring tech and trends that any business, big or small, would love to see.

ONE Amazing Conference

With amazing keynotes, workshops, pavilions, awards, and opportunities for young people — these numbers are all part of the most important event of the year for data-driven marketers the world over.  We count on our attendees the most to make this conference first and foremost in the world.

About DMA2013 Conference & Exhibition

The DMA2013 Annual Conference & Exhibition: The Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  DMA2013, held October 12-17 in Chicago, features keynote presentations, educational sessions, roundtables, case studies, white papers, and research reports.  DMA2013’s Exhibit Hall features hundreds of exhibiting companies.

Visit the DMA2013 blog at http://dmaannual.wordpress.com/


About Direct Marketing Association (DMA)

The Direct Marketing Association (http://www.thedma.org/) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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