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DMA2014 Hosts Additional Learning and Networking Opportunities in Exhibit Hall


Post Date: June 24, 2014
By: Susan Taplinger

Conference to Take Place October 25-30 in San Diego, CA

New York, NY, June 24, 2014 — The Direct Marketing Association (DMA) today announced its schedule for the Exhibit Hall at DMA2014The Global Event for Data-Driven Marketers. Open October 26-28, DMA2014’s Exhibit Hall will feature 250+ advanced solutions providers to help attendees discover cutting edge technologies, tools and resources. Leading companies include: Adobe, Japs-Olson Company, V12 Group, KBM Group, IBM, SAS, Teradata, Selligent, Marketo, Experian, Quad/Graphics, and RR Donnelley. The Exhibit Hall will also include networking events, award receptions, and learning opportunities from industry experts.

“With the DMA2014 Exhibit Hall, we are extending the conversation beyond the sessions and workshops,” said Paul McDonnough, DMA’s vice president of conferences and events.  “By showcasing the latest marketing technology to help grow businesses, the Exhibit Hall enables marketers to network, discover new resources and solutions, and engage in personal dialogue with thought leaders in the data-driven marketing landscape.”

Learning in the Hall: 

  • Ask the Experts Roundtables

Monday, October 27, 12:30 PM – 1:30 PM

An opportunity to discuss issues about mobile marketing, email, B2B, and more at a roundtable discussion with leaders in the marketing industry. The DMA2014 Experts will be waiting at the back of the Exhibit Hall to speak with attendees on any one of over 30 topics, including: 

  • “What’s Missing from Your Omnichannel Marketing Strategy?”
  • “4 Ways to Uncover Hidden ROI in Your Data”
  • “B2B Data-Driven Marketing & Sales”
  • “Using Your Brand Voice to Create Winning Campaigns”
  • “Reaching the Mobile Consumer: Right Time, Right Message, Right Context”
  • “Capture, Convince, + Close: Email Creative that Works for You.” 
  • 1:1 Gurus

Tuesday, October 28, 11:00 AM – 12:30 PM and 2:00 PM – 4:00 PM

DMA2014 gurus offer personalized advice to solve common marketing challenges like customer acquisition, data compliance, and content management. Fifteen-minute appointments are free and can be scheduled in advance.

Topics include: Acquisition, Brand, Cross-channel Marketing, Data, Real-Time & Trigger Marketing, and Social Media 

  • Town Square

Sunday, October 26 – Tuesday, October 28

The DMA2014 take on a community tradition that promotes openness and collaboration. The DMA2014 Town Square hosts a packed schedule of discussions, with a new conversation, debate or discussion taking place on the hour, every hour. A chance to engage with peers and discuss cutting-edge topics on the 1:1 marketing community.

 Activities in the Hall 

  • Innovation Awards Pavilion

Sunday, October 26 – Tuesday, October 28 

The 2014 DMA Innovation Awards celebrate advancements in marketing technology. Winners will have their product or solution looped in a video display in the Innovation Awards Pavilion, located in the DMA Village, within the Exhibit Hall. Award categories include:

  • Digital Technology
  • Data, Analytics & Attribution
  • Social, CRM & Loyalty
  • Global Sustainability
  • Gastronomy of the Gaslamp

Sunday, October 26 – 3:00 PM – 5:00 PM

Food stations within the Exhibit Hall will offer a taste of San Diego during the Grand Opening on Sunday afternoon. Attendees can participate in DMA2014 games and contests for a chance to win prizes.

  • 360° Experience 

The solutions represented in the Exhibit Hall complement the best practices showcased in the session rooms, for a 360° experience. Each solution set on the floor coordinates with content in over 150 sessions. This approach enhances your perspective by drawing from the ever-changing experience of the collective marketing community.

The Exhibit Hall will be open Sunday, October 26, from 3:00 PM – 5:00 PM, Monday, October 27, from 10:00 AM to 5:00 PM, and Tuesday, October 28, from 10:00 AM to 5:00 PM.  For more information, and to register, please click here.

About DMA2014 Conference & Exhibition

The DMA2014 Annual Conference & ExhibitionThe Global Event for Data-Driven Marketers is the world’s largest gathering of data-driven marketing professionals.  At DMA2014, which will be held October 25-30 in San Diego, the focus will be on igniting customer engagement.  We’ll help you discover innovative ways to engage customers and drive response, via leading-edge case studies from global brands; more than 70 conference sessions designed for team development; premier networking events; the 2014 Exhibit Hall featuring hundreds of the world’s top companies; and much more.  Through strategic partnerships with top marketing organizations, DMA2014 delivers the most cutting-edge, relevant content to all areas of focus and interest.  For additional information, or to register for the six-day data-driven marketing event of the year, please visit http://www.dma14.org.

For information about DMA2014 exhibition and sponsorship opportunities, please contact Wilson Vargas at 212.790.1468 or wvargas@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.

In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs.  The real value of data is in its exchange across the DDME:  70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.

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