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Marketing EDGE Kicks Off Seventh Year of Next Generation Leaders Program


Post Date: September 16, 2013
By: Susan Taplinger

2013-2014 Sponsors Are Epsilon, Gerber Life Insurance, Paradysz, and Return Path

New York, NY, September 16, 2013 –  Marketing EDGE, formerly Direct Marketing Educational Foundation, today celebrates the start of the seventh year of its Next Generation Leaders program (NextGen), an innovative, fast-track, rotational program created to cultivate a pipeline of bright new marketing minds to the field. NextGen is just one of many programs developed by Marketing EDGE that expands and enriches the entry-level marketing talent pool.

Since its inception in 1966, Marketing EDGE continues to bring cutting-edge social, mobile, data-driven, direct, and interactive marketing instruction to colleges and universities across the country, while helping students explore marketing career opportunities.  Now, with the continuation of the NextGen program, Marketing EDGE is in position to help recent college graduates — known as program associates — bridge the gap between the classroom and the workplace.

“During the 12-month program, our associates gain real-life and marketplace experience that would usually be obtained over several years in the workplace. Hands down, this is the most cost-effective management training program for entry-level talent. Companies benefit from access to highly motivated graduates eager for a career in the evolving field of marketing,” said Craig Wood, Marketing EDGE Chair, and Head of Advisory Services at The Futures Company.

Past participants have credited the program with giving them a strong foundation on which to build their career.  “I owe my career success thus far in large part to having gone through Marketing EDGE’s NextGen program. I’ve been in the industry five years since graduating college and I am already at a senior level, working on multi-channel digital projects for a variety of clients. I credit the NextGen program with setting me up for success and arming me with an extensive digital marketing knowledge base”, said Magda Losonczy, Account Director at AMP Agency.

This year’s NextGen program will take place in Denver and New York City.  Sponsor companies Epsilon, Return Path, Gerber Life Insurance and Paradysz  will benefit from the rigorous selection process for which Marketing EDGE has become recognized, bringing top talent to the doorsteps of participating companies.  Please allow us to introduce you to the 2013 – 2014 associates and corporate sponsors:

NextGen Associates

  • Kathryn Carlisle:      Boston College, math and psychology major
  • Emily Nielsen:         University of Denver, statistics major
  • David Schneider:     Cornell University, human development major
  • Erika Tang:              Carnegie Mellon University, economics major

 NextGen Sponsor Companies

Gerber Life (www.gerberlife.com) is an affiliate of the Gerber Products Company (the baby food people), and a subsidiary of Nestlé. Since 1967, Gerber Life Insurance Company has provided quality life insurance, especially for young families on a limited budget. Today Gerber Life is licensed to provide life insurance throughout the United States, Canada and Puerto Rico. Gerber Life has more than $37 billion of life insurance in force, and helps provide financial security to over 3 million policies.

With its direct and digital businesses, Paradysz’s (www.paradysz.com) core capabilities are in understanding, targeting, acquiring, cultivating and optimizing customers for its clients.  Deeply experienced in multiple media channels, including mail, search, print, display, social and email, coupled with its strategy and web development and creative capabilities, the company takes full advantage of a range of proprietary analytical solutions, business intelligence and media research tools.  With a client list that’s a Who’s-Who of premier commercial and nonprofit organizations, the Paradysz organization has continued to grow its reputation as one of the industry’s critical thinkers and leaders.

Epsilon is the global leader in delivering direct-to-customer connections that drive business performance. Epsilon’s integrated solutions leverage the power of rich transactional and demographic marketing data, strategic insights, analytics, award-winning creative and robust digital and database marketing technologies to connect brands with consumers both online and offline, increasing engagement to generate measurable marketing outcomes. Founded in 1969, Epsilon works with over 2,000 global clients and employs over 4,800 associates in 60 offices worldwide. Epsilon is an Alliance Data company.

Return Path is the worldwide leader in email intelligence. Their industry-leading email intelligence solutions utilize the world’s most comprehensive set of data to maximize the performance and accountability of email, build trust across the entire email ecosystem and protect users from spam and other abuse. Return Path helps businesses build better relationships with their customers and improve their email ROI; and they help Internet Service Providers (ISPs) and other mailbox providers enhance network performance and drive customer retention.

About Next Generation Leaders (NextGen)

The Next Generation Leaders program is a 12-month rotational program created by Marketing EDGE and Direct Marketing Association (DMA). This unique program provides invaluable work experience to top graduates from leading universities, and allows them to investigate the varied and exciting careers available in marketing. Those accepted to the highly competitive program receive exceptional training through several assignments at top companies in the field while working alongside some of the business’ most experienced marketing professionals.

About Direct Marketing Association (DMA)

The Direct Marketing Association (http://www.thedma.org/) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit — spent $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures generated approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounted for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

About Marketing EDGE

Headquartered in New York City, Marketing EDGE works to Educate, Develop, Grow, and Employ college students in the field of marketing, thereby expanding and enriching the talent pool of trained, market-ready marketers. Established in 1966 by members of the Direct Marketing Association (DMA) who wanted to give something back to the community, Marketing EDGE continues to be an independent 501(c)(3) nonprofit corporation that is supported solely by tax-deductible contributions from individuals and companies. Tax-deductible contributions are the lifeblood of Marketing EDGE; funds raised throughout the year support a broad range of world-class educational programs and scholarships. Since its founding, thousands of students and academics have taken advantage of the Marketing EDGE programs, enabling our student “graduates” to enter the field “workplace-ready.” Many have gone on to become today’s marketing leaders, an indication of the organization’s success. For additional information about the Marketing EDGE, its mission, and its programs, visit www.marketingedge.org.

 

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