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The End of Strategic Marketing? Industry Leaders to Address Threats to the Data-Driven Way of Life at NCDM 2012, Dec. 4 in Orlando


Post Date: November 12, 2012
By: dma

New York, NY, November 12, 2012 — The Direct Marketing Association (DMA) today announced that key industry leaders will discuss the many and growing threats to data-driven marketing in an agenda-setting panel on Tuesday, December 4, at DMA’s NCDM 2012 conference in Orlando, Florida.

Participants in the panel are:

Susan Fox, Vice President, Government Relations, Walt Disney

Tony Hadley, Senior Vice President, Government Affairs, Experian

Brooks Dobbs, Chief Privacy Officer, KBM Group

The moderator will be Linda Woolley, DMA’s Acting President and CEO.

This panel discussion is part of the broader agenda of DMA’s recently announced Data-Driven Marketing Institute (DDMI), which is engaging the entire data-driven marketing industry in a coordinated campaign to set the record straight about the countless ways that data-driven marketing benefits consumers – and fuels the economy.  Through research, advocacy, and consumer engagement, DDMI is working to advance and protect data-driven marketing; to increase understanding and improve perceptions of data-driven marketing; and to prevent needless regulation or enforcement that could severely hamper data-driven marketing and stifle innovation.

“In Washington DC and around the globe, regulators are seeking to put an end to the collection and use of consumer data,” said Woolley. “In this informative panel discussion, attendees at NCDM will learn about the threats to marketers’ bottom lines, from executives on the front lines defending the responsible use of Big Data.”

For those unable to attend NCDM 2012, DMA will broadcast the panel proceedings as a live webcast, beginning at 4:30 p.m., EST.  To register for the free webcast, please visit http://www.the-dma.org/webinars/wbr2413

For more information on the Data Drive Marketing Institute, visit http://www.the-dma.org/ddmi.

About NCDM 2012

NCDM 2012, taking place December 3-5, 2012 at the Gaylord Palms in Kissimmee, FL, will gather more than 400 industry professionals to tackle critical issues at the intersection of marketing and data. This year, NCDM will focus particularly on the opportunities and challenges presented to marketers by the explosion in “Big Data” generated by social networks.

NCDM 2012 attendees will be able to attend more than 40 sessions, workshops and laboratories addressing five themes:

  • Data Management Tools and Techniques
  • Multi-Channel Engagement Strategies
  • Marketing and Big Data
  • Effectiveness, Accountability and ROI
  • Advanced Data Analytics & Modeling

This year’s conference will also feature several provocative Dialog panels in which participants address key strategic issues, including the shifting regulatory and legislative environment governing the collection and use of customer data.

Sponsors and supporters of NCDM 2012 include IBM, KBM Group, SAS, Alteryx, Canada Post, ClickSquared, DataMentors, Dovetail, Extraprise, Infogroup, Neolane and others.

For more information on the NCDM 2012 agenda, and to register, please click here.

For information about NCDM 2012 exhibition and sponsorship opportunities, please contact Kevin Fox at 212.790.1468 or kfox@the-dma.org.

About Direct Marketing Association (DMA)

The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing.  Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.

In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States.  Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales.  In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US.  Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.

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