November 15, 2012 — The Nonprofit Federation of the Direct Marketing Association (DMANF) today announced an outstanding lineup of educational and interactive sessions, networking opportunities, and thought-provoking roundtable discussions at the 2013 Washington Nonprofit Conference, which will take place February 7-8 at the Renaissance Washington, DC Downtown Hotel.
More than 800 fundraising and marketing professionals in the nonprofit sectors will gather at this information-packed event to exchange innovative marketing and fundraising ideas, generate insightful solutions, and think creatively.
Holly Ross, executive director of NTEN: The Nonprofit Technology Network, will present the keynote address. At NTEN, Ross works with community members to identify the technology trends that will reshape the nonprofit sector. From ubiquitous access to technology leadership to social media, she brings the wisdom of the NTEN crowd to the nonprofit sector. Ross has been recognized three times as one of the Nonprofit Times Power and Influence Top 50.
The theme of this year’s conference — “The Future is Now: Strategies and Techniques for Integrated Programs” — couldn’t be more apt. Leading experts and thought leaders will show attendees what they can do right now to successfully leverage social media; analysis and key metrics; relationship-building and donor engagement; integrated marketing; creative testing; audience development; mobile marketing; and more.
Conference highlights also include the presentation of The Max L. Hart Nonprofit Achievement Award. This annual award recognizes career accomplishments by an exceptional fundraiser with a track record of service, leadership, innovation, and integrity.
Also, on Thursday, February 7, at the Wine and Cheese Reception on Nonprofit Federation’s Government Affairs Advocacy, attendees will learn about the latest issues impacting nonprofit fundraising. Members of the DMANF Government Affairs Committee and staff will discuss legislative and regulatory updates on postal, charitable deductibility, and more.
For more information about the 2013 Washington Nonprofit Conference, and to register, please visit www.dmanf.org/DCNP2013/
About the Nonprofit Federation of the DMA
The Nonprofit Federation of the Direct Marketing Association (DMANF) is the leading association for nonprofit organizations that use direct marketing (mail, online, email, telephone, social networking, mobile and more) to raise money. For more than 25 years, the DMA Nonprofit Federation (and its predecessors) performs as an effective national advocate for nonprofits on postal rates and services, privacy & data protection, fundraising ethics & accountability, charitable registrations, and other key issues impacting nonprofit fundraising. The DMANF leads the way in professional education, best practices, market intelligence and networking for its 400 member organizations. In 2011, Americans and corporations gave over $300 billion to nonprofit organizations; most donations are the result of direct marketing. For additional information on the Nonprofit Federation, its work, and its member benefits, visit www.nonprofitfederation.org; join us on Facebook; or follow us on Twitter.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.the-dma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques.
In 2012, marketers — commercial and nonprofit —will spend $168.5 billion on direct marketing, which accounts for 52.7 percent of all ad expenditures in the United States. Measured against total US sales, these advertising expenditures will generate approximately $2.05 trillion in incremental sales. In 2012, direct marketing accounts for 8.7 percent of total US gross domestic product and produces1.3 million direct marketing employees in the US. Their collective sales efforts directly support 7.9 million other jobs, accounting for a total of 9.2 million US jobs.
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