New York, NY, January 2, 2014 — The Email Experience Council (eec), the Direct Marketing Association’s (DMA) email marketing arm, today announced that it will award the Stefan Pollard Marketer of the Year Award to Zack Notes, Senior Analyst, UncommonGoods; and the Email Marketer Thought Leader of the Year Award to Dennis Dayman, Chief Privacy Officer, Oracle | Eloqua. The awards will be presented during a special celebratory luncheon honoring the award recipients at the Email Evolution Conference, which will be held January 22-24, in Miami, Florida.
“We are pleased and thrilled to be honoring these two remarkable industry leaders,” said Lisa Brown Shosteck, eec’s managing director. “Both Zack and Dennis have made outstanding contributions to the email marketing community, and both are exemplary models of the qualities and high standards that these awards stand for. They were clear stand-outs in the broadest and deepest group of candidates in the four years of the award.”
The Stefan Pollard Email Marketer of the Year Award: This award was established in honor of Stefan Pollard, a highly respected and beloved member of the email marketing community who suddenly passed away in 2010. Pollard was considered a selfless mentor and champion of best practices in email marketing. The award honors a brand-side marketer who demonstrates the qualities and high professional standards that Pollard exemplified during his lifetime.
Zack Notes, Senior Analyst, UncommonGoods: Notes, an engineer who “discovered SEO” in 2010, uses his quantitative skill set to develop creative business solutions. He has taken the UncommonGoods email program from a broadcast approach to the next level through sophisticated automated programs, including welcome series, cart abandonment, browse abandonment, order confirmation emails with personalized recommendations, and product back in stock emails. Notes also implemented a third-party predictive analytics system, which when integrated with his ESP enabled communicating different cadences and offers to customers based on their levels of engagement. The email marketing programs Zack implemented successfully at UncommonGoods resonated greatly with the eec Award Subcommittee members – and was consistent with the spirit and philosophy of Stefan Pollard.
The Email Marketer Thought Leader of the Year Award: New this year — this award recognizes an industry leader who has made a substantial positive impact on the email marketing community as a whole, and/or on individual client(s). These individuals frequently work as an extension of a client’s team, but technically are employed at a third party company.
Dennis Dayman, Chief Privacy Officer, Oracle | Eloqua: With more than 20 years in the industry, Dayman has demonstrated a commitment to raising the bar of industry best practices, member trust, and maintaining the vitality of email marketing through his work in dozens of privacy organizations and efforts in thwarting onerous privacy legislation and protecting consumers’ online data. These efforts included involvement in formulating CASL, EU privacy initiatives, testifying at various government hearings and speaking at multiple conferences about privacy and email marketing. Dayman’s varied experience includes combating spam, addressing security/privacy issues, tackling data governance, and improving email delivery though industry policy, ISP relations and technical solutions. His reach is global; he’s as well versed in international laws and regulations as he is with those in the US. Dayman also sits on several advisory boards for Internet companies and is also a partner, mentor, and frequent investor in start-ups. In particular, he was recognized for always putting the consumer first, while balancing the goals and challenges of marketers and brands. These last traits are exactly what the original Stefan Pollard award was designed to honor.
Winners will receive:
Winners will be asked to help celebrate email marketing as a profession, and to participate in an eec-Sponsored Webinar, contribute to the eec newsletter, blog and other industry publications as part of the ongoing DMA/eec outreach efforts.
The Email Experience Council (eec), the email marketing arm of the Direct Marketing Association, is a global professional organization that strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business, and its ROI value.
Our mission is to be the voice of the email marketing community, and the source of knowledge and expertise for new entrants and seasoned practitioners. We provide education programs, networking and knowledge sharing through events, and best practices guidance through special interest groups, and bi-weekly publications. We help set the standards for ethical practices for email and digital marketers, and the entities that serve them.
We are committed to regularly conducting a broad series of email initiatives for a variety of organizations that highlight the positive impact and importance of email as a marketing tool, communications vehicle and branding device. Additionally, eec members are setting the standards for email through our Advisory Committee and Subcommittees: www.emailexperience.org.
About Direct Marketing Association (DMA)
The Direct Marketing Association (www.thedma.org) is the world’s largest trade association dedicated to advancing and protecting responsible data-driven marketing. Founded in 1917, DMA represents thousands of companies and nonprofit organizations that use and support data-driven marketing practices and techniques. DMA provides the Voice to shape policy and public opinion, the Connections to grow members’ businesses and the Tools to ensure full compliance with ethical and best practices as well as professional development.
In 2012, the Data-Driven Marketing Economy (DDME) added $156 billion in revenue to the U.S. economy and fueled more than 675,000 jobs. The real value of data is in its exchange across the DDME: 70 percent of the value of the DDME – $110 billion in revenue and 478,000 jobs – depends on the ability of firms to exchange data across the DDME.
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