Table of Responsible Marketing Permissions

Do you know what the opt-in rules are for email?  How about cell phones?  Or direct mail?  Do you know how long you have to process consumer opt-out requests for online ads?

Let’s face it. Marketing is tough enough without having to keep track of all you need to know about consumer permission related to the marketing data you may be collecting.  That’s why DMA created the all-new “Table of Marketing Permissions”.

This handy guide provides a quick reference to the rules of the road when it comes to honoring consumer permission across 10 media channels.  Download your copy now to help make sure your marketing is in compliance with FTC, FCC and DMA industry-wide self-regulatory practices.


Fill in the brief form below and download your copy today.