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Professional Development

About DMA Education

As the world’s largest trade association for direct marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

DMA Education provides world class training on a multitude of topics from direct mail to data governance to the latest in digital advertising. All of DMA’s learning opportunities are delivered
by experts in the field of direct marketing and are available in a variety of modalities – in-person, live-online, self-paced online and custom in-house.

 

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View our entire curriculum at our DMA Education site.

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Access the DMA Education Course Catalog. Fill out a brief form and download a full copy.

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Instructor-Led Seminars

DMA provides a full calendar of in-person and live-online instructor-led seminars on a variety of topics.

DMA’s 1, 2 and 3-day in-person certifications and 6-week live-online sessions help marketers grow their skills and make a positive impact on their businesses.

Professional Development sessions are available in the areas of:

  • Direct Marketing Essentials
  • Data Integration & Insights
  • Data-Driven Multi-Channel Marketing
  • Customer Engagement & Trust
  • Plus Guru Sessions, Mobile Marketing Day, and More

Click here to check out all of Education’s offerings

 

Online Learning

Tight budgets? No time to travel? DMA brings the learning to you through self-paced online learning modules and certification programs.

Online Certification Spotlight – DMA Certified Marketing Professional™  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing Professional™ program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.

Learn more 

Webinars

Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.

Go to our full webinar schedule now >>

thedma.org » Upcoming Events »

Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then...read more →
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods...read more →
It has become critical to creatively apply advanced techniques in natural language processing, text mining, and machine learning to data from a variety sources including social media (e.g., Craigslist, Facebook, and Twitter) and surveys. Some sample projects where NORC has...read more →
Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is...read more →
Marketing for gift planning is the new thing, and you need to make sure your organization gets a piece of the pie. Join two of the nation’s leading gift planning marketers to learn how you can stop hoping and waiting…...read more →
Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location...read more →
Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, the...read more →
The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data generated...read more →
If your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your...read more →
Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s departments...read more →
Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules,...read more →
There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist...read more →

Certification

By completing a  DMA certification, you’re achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can use the certification logo on your business cards, resume, or online profile so that as you grow your network, you’ll ensure your qualifications as a knowledgeable marketing professional. This milestone will help you take your career to the next level and benefit you for years to come.

With our repertoire of in-person, on-demand, and live online courses, we will provide the expertise you need in a variety of marketing areas to get up-to-date and ahead of your competition. Make your mark and become the champion of your organization when you bring this knowledge back into the office and start immediate application of your ideas.

For more information, go to DMA’s Education website: http://dmaeducation.org/certifications/

 


Online Certification Spotlight – DMA Certified Marketing ProfessionalTM  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing ProfessionalTM program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.


Wherever you are on your career path, whatever your next strategic career move may be, DMA Certifications will help you take that next step with confidence.

In-Company Education

DMA In-Company Education is the smart, simple way to improve the performance of your organization. An individualized session allows your team to address specific business related questions and challenges in order to come up with solutions that impact your bottom line. Training as a group helps aligned teams to industry best practices, as well as on the latest tactics and technologies. Plus, what could be easier than having an expert come to you? You will save time and money holding the session right in your offices.

Take a step towards success by both growing the talent you have and getting new staff up to speed.

Find out more