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Professional Development

About DMA Education

As the world’s largest trade association for direct marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

DMA Education provides world class training on a multitude of topics from direct mail to data governance to the latest in digital advertising. All of DMA’s learning opportunities are delivered
by experts in the field of direct marketing and are available in a variety of modalities – in-person, live-online, self-paced online and custom in-house.

 

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View our entire curriculum at our DMA Education site.

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Access the DMA Education Course Catalog. Fill out a brief form and download a full copy.

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Instructor-Led Seminars

DMA provides a full calendar of in-person and live-online instructor-led seminars on a variety of topics.

DMA’s 1, 2 and 3-day in-person certifications and 6-week live-online sessions help marketers grow their skills and make a positive impact on their businesses.

Professional Development sessions are available in the areas of:

  • Direct Marketing Essentials
  • Data Integration & Insights
  • Data-Driven Multi-Channel Marketing
  • Customer Engagement & Trust
  • Plus Guru Sessions, Mobile Marketing Day, and More

Click here to check out all of Education’s offerings

 

Online Learning

Tight budgets? No time to travel? DMA brings the learning to you through self-paced online learning modules and certification programs.

Online Certification Spotlight – DMA Certified Marketing Professional™  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing Professional™ program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.

Learn more 

Webinars

Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.

Go to our full webinar schedule now >>

thedma.org » Upcoming Events »

Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Be the first to learn how some companies are using a new custom communication channel to engage with their customers. Deliver critical messages direct to your customer’s products without the barriers and clutter of email. Successful uses are for product...read more →
As “Big Data” continues to get bigger and consumers engage with brands across multiple digital channels, companies must shift their marketing tactics to better align with the shopping behaviors of today’s digital consumers. However, many marketers are limited to using...read more →
Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History has...read more →
Call-in, Interactive/Open Roundtable Discussion Join us on Thursday, June 11th at 2 pm ET for the first eec Coaching Clinic, where Email Experience Council members can receive free email marketing advice and support from industry experts and practitioners. Our first...read more →
This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well...read more →
Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing. In an age when the attention span of a web...read more →
Opens and clicks are the metrics that most marketers focus on. However, as ISPs shift to assessing subscriber engagement, KPIs need to evolve as well in order for email marketers to accurately evaluate email success. In this webinar, we’ll cover...read more →
This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and...read more →
There’s no denying the importance of channel integration when implementing an effective marketing campaign. And, believe it or not, the financial sector is doing better than most at achieving consistent, seamless messaging across all channels and communications with their clients....read more →
Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance...read more →
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods...read more →
Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is...read more →

Certification

By completing a  DMA certification, you’re achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can use the certification logo on your business cards, resume, or online profile so that as you grow your network, you’ll ensure your qualifications as a knowledgeable marketing professional. This milestone will help you take your career to the next level and benefit you for years to come.

With our repertoire of in-person, on-demand, and live online courses, we will provide the expertise you need in a variety of marketing areas to get up-to-date and ahead of your competition. Make your mark and become the champion of your organization when you bring this knowledge back into the office and start immediate application of your ideas.

For more information, go to DMA’s Education website: http://dmaeducation.org/certifications/

 


Online Certification Spotlight – DMA Certified Marketing ProfessionalTM  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing ProfessionalTM program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.


Wherever you are on your career path, whatever your next strategic career move may be, DMA Certifications will help you take that next step with confidence.

In-Company Education

DMA In-Company Education is the smart, simple way to improve the performance of your organization. An individualized session allows your team to address specific business related questions and challenges in order to come up with solutions that impact your bottom line. Training as a group helps aligned teams to industry best practices, as well as on the latest tactics and technologies. Plus, what could be easier than having an expert come to you? You will save time and money holding the session right in your offices.

Take a step towards success by both growing the talent you have and getting new staff up to speed.

Find out more