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Professional Development

About DMA Education

As the world’s largest trade association for direct marketers, the DMA is recognized throughout the marketing community as the definitive source for information about marketing research, regulatory issues, and best practice recommendations. So it’s no surprise that top companies across the country and around the globe trust DMA Education to deliver current, relevant, and effective education and professional training.

DMA Education provides world class training on a multitude of topics from direct mail to data governance to the latest in digital advertising. All of DMA’s learning opportunities are delivered
by experts in the field of direct marketing and are available in a variety of modalities – in-person, live-online, self-paced online and custom in-house.

Shortcuts

View our entire curriculum at our DMA Education site.

Simply want to register? Take this shortcut to our course registration page.

Fill out a brief form and download a full copy of DMA Education’s Course Catalog.

Contact DMA Education to learn more

Instructor-Led Seminars

DMA provides a full calendar of in-person and live-online instructor-led seminars on a variety of topics.

DMA’s 1, 2 and 3-day in-person certifications and 6-week live-online sessions help marketers grow their skills and make a positive impact on their businesses.

Professional Development sessions are available in the areas of:

  • Direct Marketing Essentials
  • Data Integration & Insights
  • Data-Driven Multi-Channel Marketing
  • Customer Engagement & Trust
  • Plus Guru Sessions, Mobile Marketing Day, and More

Click here to check out all of Education’s offerings

 

Online Learning

Tight budgets? No time to travel? DMA brings the learning to you through self-paced online learning modules and certification programs.

Online Certification Spotlight - DMA Certified Marketing Professional™  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing Professional™ program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.

Learn more 

Webinars

Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.

Go to our full webinar schedule now >>

Direct Marketing Association » Upcoming Events »

Advancing and Protecting Responsible Data-Driven Marketing

As America heads to the polls to elect its representatives in Congress and the states, DMA is thinking ahead to what 2015 will hold for the data-driven marketing community. Before policymakers launch their new legislative agendas, DMA brings you a...read more →
The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to change...read more →
Google Analytics is a powerful and FREE data collection platform that will track every action on your website coming from any device, but it doesn’t do the analyzing for you. So how do you start leveraging your data? Join us...read more →
State legislators and regulators were active again this year, introducing and enacting legislation and regulations directly affecting marketers and the data-driven marketing economy (DDME). In this hour-long webinar, we will review the highlights (and lowlights) of bills and rules considered...read more →
You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since the...read more →
We all know that triggered and transactional emails can net significant gains in engagement, conversions and revenue. But the data shows that actually implementing an automated program can be a challenge. Join BlueHornet for a look at Allen Edmonds’ successful...read more →

Certification

By completing a  DMA certification, you’re achieving a new marketing status for yourself as well as gaining global recognition as an elite marketer. You can use the certification logo on your business cards, resume, or online profile so that as you grow your network, you’ll ensure your qualifications as a knowledgeable marketing professional. This milestone will help you take your career to the next level and benefit you for years to come.

With our repertoire of in-person, on-demand, and live online courses, we will provide the expertise you need in a variety of marketing areas to get up-to-date and ahead of your competition. Make your mark and become the champion of your organization when you bring this knowledge back into the office and start immediate application of your ideas.

For more information, go to DMA’s Education website: http://dmaeducation.org/certifications/

 


Online Certification Spotlight - DMA Certified Marketing ProfessionalTM  (DCMP) is a comprehensive certification course that provides in-depth, step-by-step instruction from today’s foremost experts in direct, email, mobile, social, and other areas of marketing. We make expert “know-how” and top skills our #1 priority and requirement for each of our students.

The DMA Certified Marketing ProfessionalTM program gives you a 360° knowledge base in all things marketing. It begins with 10 fundamental in-person or online modules, and then goes deeper with seven advanced online modules to give you even more enhanced training. Whether you are an entry-level marketer or a seasoned professional, joining a certification program means you are serious about your career focus, and want to stay ahead of your peers and competition. The DMA Marketing Certification programs allow participants to enhance their career skills, gain recognition, and increase their desirability in a crowded job market— in less time than a traditional degree program.


Wherever you are on your career path, whatever your next strategic career move may be, DMA Certifications will help you take that next step with confidence.

In-Company Education

DMA In-Company Education is the smart, simple way to improve the performance of your organization. An individualized session allows your team to address specific business related questions and challenges in order to come up with solutions that impact your bottom line. Training as a group helps aligned teams to industry best practices, as well as on the latest tactics and technologies. Plus, what could be easier than having an expert come to you? You will save time and money holding the session right in your offices.

Take a step towards success by both growing the talent you have and getting new staff up to speed.

Find out more