DMA keeps you informed on the latest trends and practices in data-driven marketing. Through member surveys, benchmark studies, partnered research and aggregated compendiums, DMA Research can help you grow your business, get more budget and invest your development dollars in the right places.
Many of our research products are free for members, and all are available in our research store.
Quarterly Business Review, with Winterberry Group. A trending benchmark study of how data-driven marketing gets done, and where the investment is going.
2013 Statistical Factbook. A compilation of hundreds of facts about data-driven marketing.
The New Rules of the Road: Marketing Data Governance in the Era of Big Data
Adobe study: Transforming Big Data into Actionable Insight
Relevancy Group: Marketer Quarterly [January 2013]
In the debut issue of The Marketer Quarterly, we uncover all of the challenges facing email marketers today. National Geographic shares insights on how they shopped around to find the perfect vendor; Comedy Central reveals tips for crafting the perfect email; and JetBlue Airways talks about their approach to omnichannel marketing. In our main feature we ride alongside the CMO of The American Red Cross to see what her days are all about.
The showpiece report in this issue is The Relevancy Group’s Email Service Provider (ESP) buyer’s guide, “The Relevancy Ring – Selecting an ESP.” The guide evaluates ESPs in the enterprise and mid-market sectors, highlighting customer satisfaction. Every ESP is given a placement in “The Relevancy Ring” based on quantifiable panel data, which examines their penetration and performance in the inbox.
This issue of The Marketer Quarterly also includes helpful articles on how to run an email RFP, how to manage big data and how to use video in email.
RedPoint Global Inc: Guide to Customer Data Platforms [December 2013]
This study is intended to help marketers who might consider a CDP as a way to build their customer database. It introduces the CDP concept, describes the attributes that define a CDP, discusses the current market and trends, and profiles important CDP systems. The goal is to give marketers and technology staffs enough information to identify CDP vendors who might meet their needs and to make a suitable selection.
Emailvision: Digital Marketing Quarterly [May 2013]
This quarterly digest is focused on delivering digital marketing insights and trends from industry experts. Covering issues from top level announcements to digital marketing strategy, the Digital Marketing Quarterly offers you a global view of all current developments in the industry.
Recent emphasis has been given to personalization technology and the struggle marketers have to create actionable insights from their big data.
Digital Marketing experts at Emailvision explain why digital marketers should take note of Obama’s online marketing strategy – seen as the best-run campaign ever and why there’s never been a more challenging or exciting time to be a marketing leader.
The Retail Marketing Challenge Report [January 2013]
Retailers have worked hard to adopt systems and incorporate strategies that create positive brand experiences, drive footfall to their stores and bring traffic to their online sites. However, for most retailers, marrying the store experience and the online experience has been a challenge. While these business areas coexist, they are often developed and executed independently of each other, supported by disparate teams and systems…
Top DMA members are welcome to submit your whitepapers and resources. Just contact your account manager or our membership team for more info.