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Consumer Help

DMA is committed to Consumer Choice.

DMA does not sell consumer lists to marketers. DMA is a nonprofit trade association that helps consumers through our website, a service for consumers who are seeking help in removing their names from marketing lists to reduce the amount of unwanted mail they receive in their mailbox. Learn more basic information about this site.

You may also send a $1 processing fee with the name and address you seek to remove to:

Direct Marketing Association
P.O. Box 643
Carmel, NY 10512

  • This should prevent further unwanted mail from our members.  You can submit names of the deceased, or if you are serving as a caretaker, you can reduce their unwanted mail by going to the site.
  • For online ads, if you are seeking to reduce the online ads you are seeing, you can opt-out of online behaviorally targeted advertising by going to: This will ensure you no longer receive those types of ads, but you will receive other mass-generated ads that are sent generally on-line and do not go to a specific individual or computer device (examples are dating ads for a particular geography or political ads during election campaigns.)


As a consumer, if you believe that a member of DMA has employed a questionable marketing promotion or  practice, please file an online complaint. Our committee will review your complaint and contact you if follow-up information is needed before referral of the case to the
Committee on Ethical Business Practice.

If you seek to file a complaint about a marketing offer or fundraising solicitation, you may file a complaint by clicking here:
File a General Ethics Complaint

If you seek to file a complaint about an unwanted online ad that you believe has been sent as an online behavioral ad, you can click here:
File an Online Behavioral Advertising (OBA) Ethics Complaint


Direct Marketing Association
Corporate & Social Responsibility (CSR) Department

1615 L St. NW
Suite 1100
Washington, DC 20036-5624
fax: 202.955.0085

Additional Resources
DMA’s Resource Center for Consumers

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