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Privacy

For DMA Members Only

Please note that generating Privacy Policies is only available to DMA members. If you would like to join DMA or have questions regarding membership then please contact us.

Marketers know how important it is to respect individual privacy when communicating with the public about marketing offers. Providing the appropriate level of transparency, notice & choice regarding consumer information is essential. This section links to the privacy policy generators that provide the basics on privacy policy disclosures for your website. Remember to check with your legal counsel on the right terms and conditions needed in your privacy policy and review the sample policies below.

Online Behavioral Advertising (OBA) 

Learn more about OBA in our section: Self Regulatory Program for Online Behavioral Advertising (OBA)

>>Generate an OBA Privacy Policy (You must be a member and logged in)


Learn more about Children’s Online Privacy in our section: Children’s Online Privacy Protection Rule (COPPA) [PDF]

>>Generate a Children’s Online Privacy Policy  (You must be a member and logged in)


Learn more about Financial Data Privacy in our section: Gramm-Leach-Bliley Act of 2000

>>Generate your Gramm-Leach Bliley Privacy Policy  (You must be a member and logged in)


Learn more about Health Insurance Portability and Accountability Act (HIPAA) in our section: Privacy Provisions of HIPAA

Additional Resources

Digital Advertising Alliance’s (DAA) Self-Regulatory Program for Online Behavioral Advertising:
aboutads.info