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Advancing and Protecting Responsible Data-Driven Marketing

If you’re an email marketer it’s very likely that you’ve run an A/B test. It’s also likely that you’ve never calculated the sample size for your tests, and instead, you run tests until they reach statistical significance. If this more →
As America heads to the polls to elect its representatives in Congress and the states, DMA is thinking ahead to what 2015 will hold for the data-driven marketing community. Before policymakers launch their new legislative agendas, DMA brings you more →
The general public has been trained to judge nonprofits by a single number: cost of fundraising. This standalone metric is misleading and simply not a consistently accurate measure of a nonprofit organization. Here and now we can start to more →
Google Analytics is a powerful and FREE data collection platform that will track every action on your website coming from any device, but it doesn’t do the analyzing for you. So how do you start leveraging your data? Join more →
State legislators and regulators were active again this year, introducing and enacting legislation and regulations directly affecting marketers and the data-driven marketing economy (DDME). In this hour-long webinar, we will review the highlights (and lowlights) of bills and rules more →
You might have a great product at the best price around, but it won’t be enough! Changing consumer culture, accelerating communication, and a fiercely competitive marketing environment are all rapidly converging to form the biggest shift in marketing since more →

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