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Advancing and Protecting Responsible Data-Driven Marketing

Every year, LUMA Partners painstakingly compiles marketing sector landscapes called “LUMAscapes” to try to make sense of the very confusing ecosystems of digital media — in particular Display, Search, Video, Mobile, Social, Commerce, Marketing Technology, and Gaming. Email marketing more →
Spam traps are silent killers in your email list. The effects of tactics, such as emailing old addresses, buying lists, and mailing to addresses that have bounced in the past, can often times be catastrophic and literally destroy your more →
This webinar is brought to you by the eec Education & Events Subcommittee in its continuing efforts to educate and elevate standards in email marketing. The most significant innovation for Advertisers, Brands and Marketers in the ever-evolving space has more →
Sustained (monthly) revenue generation is the most desirable type of financial relationship one can have with constituents – whether it’s donors, members, or customers. If you’re a nonprofit today, you’re facing the same challenge as many for-profits – how more →
While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom more →
You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ more →

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