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DMA - Direct Marketing Association – Data Driven Marketing » Upcoming Events »

Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Blacklists can dramatically impact email performance and ROI, but even marketing veterans struggle to understand how they work. View this webinar to gain insight into prominent email blacklists and learn how they influence your inbox placement at specific mailbox providers....read more →
While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line....read more →
You’ve built your fundraising department. You’ve assembled a data base. You’ve massaged your messaging strategy. You’ve built so many communications channels you don’t know what to do with them all. Great … now what? In this fast- paced session we’ll...read more →
This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as well...read more →
Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance...read more →

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