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Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.

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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Be the first to learn how some companies are using a new custom communication channel to engage with their customers. Deliver critical messages direct to your customer’s products without the barriers and clutter of email. Successful uses are for more →
As “Big Data” continues to get bigger and consumers engage with brands across multiple digital channels, companies must shift their marketing tactics to better align with the shopping behaviors of today’s digital consumers. However, many marketers are limited to more →
Big Data is like the population in some emerging countries. There is a lot of it (volume). It’s incredibly diverse (variety). And it’s growing at an extremely rapid rate (velocity). This has created unprecedented economic opportunity for businesses. History more →
Call-in, Interactive/Open Roundtable Discussion Join us on Thursday, June 11th at 2 pm ET for the first eec Coaching Clinic, where Email Experience Council members can receive free email marketing advice and support from industry experts and practitioners. Our more →
This panel will drill into the basics of what worked and what didn’t work in year-one of a Peer-to-Peer fundraising platform launch. Specifically, the individual effectiveness (or ineffectiveness) of various marketing channels (email, social, direct mail, print, etc…) as more →
Real-time digital personalization is growing up, and the rise of marketing solutions that enable marketers to finely personalize web content for visitors based on array of data attributes is maturing. In an age when the attention span of a more →
Opens and clicks are the metrics that most marketers focus on. However, as ISPs shift to assessing subscriber engagement, KPIs need to evolve as well in order for email marketers to accurately evaluate email success. In this webinar, we’ll more →
This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced more →
There’s no denying the importance of channel integration when implementing an effective marketing campaign. And, believe it or not, the financial sector is doing better than most at achieving consistent, seamless messaging across all channels and communications with their more →
Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data more →
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive more →
Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two more →
Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules, more →

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