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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Machine learning is a scientific discipline that explores the construction and study of algorithms that can learn from data. Such algorithms operate by building a model based on inputs, and using that [model] to make predictions or decisions, rather than...read more →
Some marketers think integrated marketing just means creating a similar look to all your marketing pieces. In fact, true integrated marketing is actually creating an idea or theme that can work well on every channel, offline and digital. In this...read more →
While you’re planning on how to gain access to Big Data, let alone reveal actionable insights, just remember there are five critical low or no- cost data points right at your fingertips that truly matter to your program’s bottom line....read more →
Learning Outcomes: In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the...read more →
How to get legacy/disparate databases talking to each other to provide an optimal customer experience. Speakers: Kaitie Coghlan Senior Customer Success Manager LiveRamp Donna Hamilton VP, Sales and Business Development Alliant Registration Policies If you cannot attend a webinar for...read more →
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