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Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.

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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

It has become critical to creatively apply advanced techniques in natural language processing, text mining, and machine learning to data from a variety sources including social media (e.g., Craigslist, Facebook, and Twitter) and surveys. Some sample projects where NORC has...read more →
This panel of seasoned data experts will share their perspectives on what constitutes best practice in data sourcing and usage. We will discuss the challenges and solutions to understanding the customer by combining 1st and 3rd party, offline and online...read more →
If you are having issues with your email service provider, you might start wondering if it’s time for a new one. But choosing a new ESP is a major undertaking, one that consumes staff time and financial resources, and can...read more →
Research indicates that notwithstanding privacy concerns, buyers are willing to provide very detailed business or personal information to enable brands to deliver highly personalized experiences. So, it’s not about BtoB or BtoC or Big Data. It’s about BtoH; using Business...read more →
To create a compelling end-to-end customer experience, you need to understand the ideal journey and each step along the way. In this session, you’ll learn how to put a process in place to help evaluate the customer experience holistically and...read more →
Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is...read more →
Join us on Tuesday, September 22nd, 1 to 2 pm ET for the third eec Coaching Clinic, where email marketers can receive free email marketing advice and support from industry experts and practitioners. This is a 60 minute interactive event...read more →
Marketing for gift planning is the new thing, and you need to make sure your organization gets a piece of the pie. Join two of the nation’s leading gift planning marketers to learn how you can stop hoping and waiting…...read more →
Pitney Bowes is the market leader in location contextual intelligence. Location contextual intelligence is the ability to aggregate location specific data (with permission from the user) from digital devices or sites, to relay historical and current information about the location...read more →
Through research on donors to 250 nonprofits Roger Craver singles out the exact way you can deepen donor commitment and increase retention. In this session you will learn the seven key “drivers” or experiences that matter most to donors, the...read more →
The Internet of Things (IOT) has arrived and is growing rapidly in scope and influence. From industrial equipment, to personal tracking devices, to smart grid infrastructure, the number of connected devices is increasing exponentially. This means that the data generated...read more →
If your supporter engagement program is chugging along within the safe confines of best practices, your campaigns are all well inside the box, and your molds are largely unbroken — it’s time to inject some creativity and innovation into your...read more →
Artificial Intelligence is in the early stages of development in the analytics area. This discussion will be focused on exploring ways to use artificial intelligence to develop insights in simple English so that a larger proportion of a company’s departments...read more →
Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules,...read more →
There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist...read more →

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