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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.

Join us as we kick off the release of the 2015 Statistical Fact Book – the must-have resource for marketers, now in its 37th year. We highlight some of the Fact Book’s most interesting statistics straight from the leaders in...read more →
There is no denying the impact of the smartphone on the marketing of insurance companies to consumers. In the coming years, shifts in media consumption and consumer purchase behavior will create profound changes for insurance brands across the globe. How...read more →
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Are you in sync with your customers – what they want, when they want it, how they want it, and where they want it? As more and more companies adopt a customer-centric marketing approach and begin to plan an integrated...read more →
Learning Outcomes: In this age of Big Data, are you getting the most out of collected data? Unfortunately, too many analysts are bound by limitations of database design and related toolsets; and in turn, decision makers are dictated by the...read more →

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