Webinars are highly-targeted one-hour sessions that cover a wide variety of hot industry topics. Learn from the best and brightest DMA Members.
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Direct Marketing Association (DMA) advances and protects responsible data-driven marketing. Find out how DMA membership can accelerate your growth, minimize your risk, and advance your marketing efforts.
Join us to discuss the fascinating process of double paradigm shift: revolution in data science and technology combined with revolution in marketing analytics. The old paradigm of data analysis that completely dominated all data-driven fields was created by two great...read more →
This session will focus on email deliverability, specifically on B2B deliverability and how to reach customers that are using corporate email addresses. The session will present a case study of the deliverability challenges RentPath – Apartment Guide has faced and...read more →
There’s no denying the importance of channel integration when implementing an effective marketing campaign. And, believe it or not, the financial sector is doing better than most at achieving consistent, seamless messaging across all channels and communications with their clients....read more →
Call-in, Interactive/Open Roundtable Discussion Join us on Tuesday, July 21st at 2:30 pm ET for our second eec Coaching Clinic, where Email Experience Council members can receive free email marketing advice and support from industry experts and practitioners. This is...read more →
Data governance demands an understanding of who is accountable for your data, the right ways to use your data, finding gaps in your data and understanding how data is managed and secured throughout your organization. Ultimately a strong data governance...read more →
Would you buy a shiny new convertible if it had no engine? It might look pretty, but it would never take you anywhere. If your website is not attracting the right kind of visitors and turning them into leads, then...read more →
Text analytics has grown up. Text can be used in predictive models, revealing insights that you could not get from structured data alone. We will show you two real-world examples. Setting the stage for more in-depth analyses, new descriptive methods...read more →
Billions around the world have an intimate relationship with their mobile device. It is a part of them. It’s no surprise that brands are desperate to get in on the action. But will consumers let us in? If two is...read more →
Over the years, we’ve all learned a lot of basic ‘truths’ about fundraising. The only problem is – a lot of them simply aren’t true anymore. And if you’re one of those fundraisers embracing our industry’s ‘tried and true’ rules,...read more →
There have been excellent sessions about storytelling and messaging in recent DMA conferences, but in this session, you’ll learn “the rest of the story.” We’ll explore not just the best practices in fundraising messages, but the “idea killers” that exist...read more →