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Posts Tagged "advocacy"

DMA Announces 2014 Legislative and Government Affairs Coalitions

By: Susan Taplinger
Categories: News

In furtherance of its mission of advancing and protecting responsible data-driven marketing, the Direct Marketing Association (DMA), is pleased to announce the launch of its members-only 2014 Legislative Coalitions, reflecting the key legislative issues affecting marketers in today’s data-driven world….read more →

DMA Announces 2014 Legislative and Government Affairs Coalitions

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

By: Susan Taplinger
Categories: News

Testimony Stresses the Value of Responsible Data Use and Strength of Self-Regulation Across the Data-Driven Marketing Economy Washington, DC, December 18, 2013 — Jerry Cerasale, senior vice president of government affairs  for the Direct Marketing Association (DMA), will testify this…read more →

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

DMA to Release New Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

In early 2014, as part of the ongoing process for maintaining a healthy and trusted self-regulated marketplace for data-driven marketing, the Direct Marketing Association (DMA), will be releasing new Guidelines for Ethical Business Practice.   “The Guidelines go beyond what is…read more →

DMA to Release New Guidelines for Ethical Business Practices