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Data/Talent Divide Tempers Marketer Confidence

By: Susan Taplinger
Categories: News, Outside Homepage View

Investments in Data-Driven Marketing Still Rising, Says DMA/Winterberry Group in 2015 Q1 Quarterly Business Review Today’s marketers are confident in the practice of data-driven marketing (DDM) and its prospects for future growth with nearly three-quarters of DMA/Winterberry Group’s Quarterly Business Report…read more →

Data/Talent Divide Tempers Marketer Confidence