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DAA Study Shows Value of Data Exchange

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas

The Digital Advertising Alliance (DAA) has just announced a new economic study showing that advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies.  The report,  by Professors Howard…read more →

Self Regulation: Online Behavioral Advertising

By: DMA Advance
Categories: Issues

DMA members understand that success in all marketing depends on consumer trust, and DMA has a long history of leading the marketing community in the development of self-regulatory guidelines that build consumer confidence in the interactive and online marketplace. In…read more →