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Raise a Ruckus:  Creating Positive Mobile Disruption

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Capping off a stellar lineup of presentations, the closing keynote discussion at yesterday’s Mobile Marketing Day conference explored issues caused by the incredible expansion of the mobile channel, which, as Michael Barris said, “has certainly turned things upside down.” Barris,…read more →

How to Achieve ‘Wild’ Email Success:  Hearst and Experian Reveal Secrets at 2015 MAC Conference

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Outside Homepage View

What does a wildly successful email campaign look like?    On Tuesday at DMA’s Marketing Analytics Conference in Chicago, Charlie Swift (VP, Strategy & Marketing Operations) and Jim Murphy (Senior Director, Marketing Operations) from Hearst Magazines and Kathy Menis (Director,…read more →