Join DMA

DMA Releases Quarterly Business Review (QBR) for Q1 2014

By: Susan Taplinger
Categories: News

Data-Driven Marketing Spending Grew Substantially – Best First Quarter in Five Years Confidence in Data-Driven Marketing Continues to Build The Direct Marketing Association (DMA) today released its Quarterly Business Review (QBR) for the first quarter of 2014.  DMA partnered with management…read more →

DMA Releases Quarterly Business Review (QBR) for Q1 2014

1:1 Success: It's about the Data

By: Thomas J. Benton
Categories: Advance, The Corner Office

Adapting 1:1 marketing to modern times is not about opinion or emotion – it’s about the data. In everything from social listening, to determining how precious marketing dollars are to be invested, to predictive analytics, to optimal segmentation and channel…read more →