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60 Minutes Broadcast Unnecessarily Frightens Consumers

By: Stephanie Miller
Categories: News

‘Data Broker’ Broadcast Ignores Tremendous Value of Data-Driven Marketing New York, NY, March 9, 2014 — The Direct Marketing Association (DMA) strongly objects to the unbalanced, heavily negative depiction of the data-driven marketing industry in tonight’s episode of 60 Minutes….read more →

60 Minutes Broadcast Unnecessarily Frightens Consumers

Stand Up for Responsible Data-Driven Marketing

By: Linda Woolley
Categories: Advance, Capitol Matters: Advocacy & Compliance, Data-Driven Marketing Ideas, Linda’s Leadership Series

It’s easy to ignore the national privacy conversation, confident that your responsible marketing practices are far afield from the “Summer of Snowden” and government spying and law enforcement requests for mobile phone records. Unfortunately, not everyone recognizes responsible marketing for…read more →

What is Next, My Dear Watson?

By: Susan Taplinger
Categories: Data-Driven Marketing Ideas

IBM’s supercomputer Watson just got stronger and cheaper, as the New York Times reported:   Welcome to the age of supercomputing for everyone. On Thursday IBM will announce that Watson, the computing system that beat all the humans on “Jeopardy!” two…read more →