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How Connected is Your Data?

By: Michael Uehlein
Categories: Advance, Member Communities

This is a guest post by Amy Benicewicz (President – ListBargains.com) of DMA’s Data Community. Do you ever think about how great it would be to know what your customers are doing online as well as offline? Do you ever…read more →

Data/Talent Divide Tempers Marketer Confidence

By: Susan Taplinger
Categories: News, Outside Homepage View

Investments in Data-Driven Marketing Still Rising, Says DMA/Winterberry Group in 2015 Q1 Quarterly Business Review Today’s marketers are confident in the practice of data-driven marketing (DDM) and its prospects for future growth with nearly three-quarters of DMA/Winterberry Group’s Quarterly Business Report…read more →

Data/Talent Divide Tempers Marketer Confidence