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Consumers Take Back Their Time: Erasing the Data Distinction – The Age of Data-Driven Consumerism

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

Today’s consumers are not just consuming – they are making, and they’re taking back their time.  This according to Rachel Nyswander Thomas, Executive Director of DMA’s Data Driven Marketing Institute (DDMI), as she moderated a keynote panel at the Email…read more →

Data-Driven Super Bowl

By: Robert Traino
Categories: Advance

It’s that time of year again, when 112 million people come together to share the common experience of the Super Bowl.  If you are fortunate enough to watch it with a data-driven marketer, then you know the real game starts…read more →