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Data Innovation Day: Startups, Entrepreneurship, and New Business Models in the Data Economy

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas, Outside Homepage View

The opportunities for data-driven marketing are as boundless as the Internet itself. When assessing data-management technologies, marketers want tools that handle an increasing variety of data, cut through its complexity, and design products and services that will maximize a company’s…read more →

Data Innovation Day: Simplicity Is Key – Marketing Wearables and Connected Devices to Consumers

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas, Outside Homepage View

Companies marketing connected devices to consumers should remember one point: the less complicated the better. Consumers gravitate toward the simple and convenient, as well as products that ensure privacy and security. Connected devices that can provide these attributes, while also…read more →