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DMA Expresses Disappointment with New ‘Data Broker’ Bill

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) expressed disappointment today following the introduction of the “The Data Broker Accountability and Transparency Act of 2014” (DATA Act), a bill that would stymie the responsible use of data across the entire data-driven marketing economy,…read more →

DMA Expresses Disappointment with New ‘Data Broker’ Bill

DAA Study Shows Value of Data Exchange

By: Susan Taplinger
Categories: Advance, Data-Driven Marketing Ideas

The Digital Advertising Alliance (DAA) has just announced a new economic study showing that advertising that uses cookie technology to increase relevance by leveraging consumers’ information generates significantly greater economic value than advertising without cookies.  The report,  by Professors Howard…read more →

Putting Consumers at Ease about Data-Sharing

By: Susan Taplinger
Categories: Advance, Great Marketing

Every day, marketers and consumers alike see and experience the fact that data delivers great value and relevance across the entire data-driven economy. Because of data-driven advertising, consumers enjoy free access to an incredible wealth of information and benefits across…read more →

DMA Announces Two Senior Appointments

By: Susan Taplinger
Categories: News

Jane Berzan, SVP, Programs Cliff Johnson, SVP, Membership and Marketing   The Direct Marketing Association (DMA) the world’s largest trade association for advancing and protecting responsible data-driven marketing, today announced two senior staff appointments:  Jane Berzan, senior vice president, programs…read more →

DMA Announces Two Senior Appointments