Join DMA

1:1 Success: It's about the Data

By: Thomas J. Benton
Categories: Advance, The Corner Office

Adapting 1:1 marketing to modern times is not about opinion or emotion – it’s about the data. In everything from social listening, to determining how precious marketing dollars are to be invested, to predictive analytics, to optimal segmentation and channel…read more →

Quantity vs. Quality?

By: Thomas J. Benton
Categories: Advance, The Corner Office

In a recent Wall Street Journal article, titled “Social Media Fail to Live Up to Early Marketing Hype,” the results of a Gallup poll showed that 62% of U.S. consumers said social media had no influence on their buying decisions….read more →