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1:1 Success: It's about the Data

By: Thomas J. Benton
Categories: Advance, The Corner Office

Adapting 1:1 marketing to modern times is not about opinion or emotion – it’s about the data. In everything from social listening, to determining how precious marketing dollars are to be invested, to predictive analytics, to optimal segmentation and channel…read more →

Quantity vs. Quality?

By: Thomas J. Benton
Categories: Advance, The Corner Office

In a recent Wall Street Journal article, titled “Social Media Fail to Live Up to Early Marketing Hype,” the results of a Gallup poll showed that 62% of U.S. consumers said social media had no influence on their buying decisions….read more →

 DMA Calls on Congress to Close Email Surveillance Loophole

By: Susan Taplinger
Categories: News

Majority of House of Representatives Now Supports Bill Protecting Data-Driven Marketers, Customers, Donors, and Vendors  With urging from the Direct Marketing Association (DMA) and the rest of the Digital Due Process Coalition, efforts to reform the Electronic Communications Privacy Act…read more →

 DMA Calls on Congress to Close Email Surveillance Loophole