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DMA Releases Quarterly Business Review (QBR) for Q3 2013

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) today released its Quarterly Business Review  (QBR) for the third quarter of 2013.  DMA partnered with management consulting firm Winterberry Group on the report. For the third consecutive period, data-driven marketers in the United States…read more →

DMA Releases Quarterly Business Review (QBR) for Q3 2013

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

By: Susan Taplinger
Categories: News

Testimony Stresses the Value of Responsible Data Use and Strength of Self-Regulation Across the Data-Driven Marketing Economy Washington, DC, December 18, 2013 — Jerry Cerasale, senior vice president of government affairs  for the Direct Marketing Association (DMA), will testify this…read more →

DMA’s Jerry Cerasale to Testify before Senate Commerce Committee

DMA to Release New Guidelines for Ethical Business Practices

By: Susan Taplinger
Categories: News

In early 2014, as part of the ongoing process for maintaining a healthy and trusted self-regulated marketplace for data-driven marketing, the Direct Marketing Association (DMA), will be releasing new Guidelines for Ethical Business Practice.   “The Guidelines go beyond what is…read more →

DMA to Release New Guidelines for Ethical Business Practices

What is Next, My Dear Watson?

By: Susan Taplinger
Categories: Data-Driven Marketing Ideas

IBM’s supercomputer Watson just got stronger and cheaper, as the New York Times reported:   Welcome to the age of supercomputing for everyone. On Thursday IBM will announce that Watson, the computing system that beat all the humans on “Jeopardy!” two…read more →