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Putting Consumers at Ease about Data-Sharing

By: Susan Taplinger
Categories: Advance, Great Marketing

Every day, marketers and consumers alike see and experience the fact that data delivers great value and relevance across the entire data-driven economy. Because of data-driven advertising, consumers enjoy free access to an incredible wealth of information and benefits across…read more →

50 Shades of CHAID

By: Robert Traino
Categories: See Data Differently

When Senior Marketing Director Ana Brandt and Chief Data Analyst Compton Mean meet to perform a routine analysis of the latest Q3 campaign results, they encounter something that neither of them had ever experienced before. The raw data, exposed before…read more →