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DMA Asks Congress to Pass National Breach Notification Law

By: Susan Taplinger
Categories: News

The Direct Marketing Association (DMA) has  sent a letter to Congress restating its long-standing commitment to ensuring the security of consumer data across the entire data-driven marketing economy. The letter states, in part: “The DMA aims to preserve the benefits…read more →

DMA Asks Congress to Pass National Breach Notification Law

Putting Consumers at Ease about Data-Sharing

By: Susan Taplinger
Categories: Advance, Great Marketing

Every day, marketers and consumers alike see and experience the fact that data delivers great value and relevance across the entire data-driven economy. Because of data-driven advertising, consumers enjoy free access to an incredible wealth of information and benefits across…read more →

Privacy and Data Security

By: dma
Categories: Issues

When it comes to purchases and business transactions, American consumers enjoy a level of convenience unknown anywhere else in the world.  Most Americans prefer to get marketing offers that already match up with their interests or needs. These conveniences are…read more →