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Print and Digital Are Powerful Partners

By: Thomas J. Benton
Categories: Advance, The Corner Office

In a recent article, entitled “Direct Marketing Catalogs Are Out of Control” published by Advertising Age, Michael Fernandez, CEO of Factory 360, wrote that print catalogs were outdated – “So stop printing them and join the digital age.” The fact…read more →

Consulting the Stars: IMW Panel of Visionaries Looks into the Industry’s Future

By: Susan Taplinger
Categories: Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Great Marketers, Great Marketing

For IMW2013 attendees, last week was dedicated to tackling the toughest challenges facing today’s integrated marketers. From the keynotes to the White Paper Lives to the excitement on the Exhibit Hall floor, there was no shortage of expertise, stimulating discussion,…read more →