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LinkedIn’s Russell Glass: Predictions and Tips for Leveraging Marketing Analytics

By: Susan Taplinger
Categories: Advance, Analytics Advantage, Best of...DMA Conference Learnings, Great Marketers, Outside Homepage View

As Head of Marketing Products for LinkedIn, it’s a good bet that Russell Glass knows a thing or two about where marketing analytics are headed. Glass, who will be keynoting at the upcoming Marketing Analytics Conference, recently shared his insights with DMA on significant…read more →

Facebook’s ‘Mobile First’ Strategy Reaps Rewards

By: Susan Taplinger
Categories: Advance, Best of...DMA Conference Learnings, Data-Driven Marketing Ideas, Outside Homepage View

As consumers continue to shift their focus to a multi-screen, mobile environment, companies who are sharp enough to anticipate users’ evolving needs are reaping dividends. As reported in USA Today, in an article titled “Facebook Soars as Mobile First Company”: “Facebook spent…read more →