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Saturday Stats: Smartphone Segmentation

By: Casey Hampsey
Categories: Advance, Saturday Stats

“Marketers must also learn to put mobile at the heart of their marketing, which will help them better connect, engage, and influence customers. Listening to the customer and their digital signals, adopting mobile marketing best practices, and following the trends…read more →

Nonprofit Mobile Day: BBB's Jim Manis Clarifies Mobile Misconceptions

By: Janine Perri
Categories: Advance, Best of...DMA Conference Learnings, Nonprofit Fundraising

In a Nonprofit Mobile Day session entitled  “State of Nonprofit Mobile Marketing and Fundraising,” Jim Manis, founder/CEO, BBB Mobile Giving Foundation, discussed popular misconceptions about mobile marketing and the many opportunities for nonprofits to include mobile in their marketing and fundraising…read more →